Talking Numbers

Does Intel’s New Slogan Mean Anything?

Talking Numbers

Intel has changed its slogan for the second time in four years to “Look inside”. Should you look inside Intel?

Did you know Intel’s slogan was, until now, “Sponsors of tomorrow”?

If you didn’t, you’re not alone. But, don’t worry. Intel has just scrapped it for a new slogan. Now you’re supposed to think “Look inside” whenever you think of Intel. Of course, the new slogan can also be used by car mechanics, ‘70s self-help movements, and gastroenterologists.

The company threw out “Sponsors of tomorrow” like an old 486 computer because it wasn’t considered relevant to the here-and-now. As in, “When will we get around to developing a processor to match our competitors?” “Meh, tomorrow.”

“Look inside” also sounds a lot like “Intel inside”, the successful slogan the company used from 1991 until a team of well-paid marketing geniuses came up with the forgettable “Sponsors of tomorrow” line in 2009. Going back to a something that worked before someone decided it didn’t is as old as New Coke.

As the company repositions itself as with the times, does that mean anything for your position in the stock? We ask Talking Numbers contributors Enis Taner, Global Macro Editor of, and Richard Ross, Global Technical Strategist at Auerbach Grayson, whether you should look inside Intel.

To hear Taner and Ross analyze Intel, watch the video above.


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