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How Google and Apple are battling 'to the death' to get into your car

Google's announced partnership with some major automakers is the latest in its battle with Apple to get into your car.

Google doesn't just want Android on your phone; it wants its operating system in your car, too.

The tech giant is has announced a partnership with Audi, General Motors, Honda, Hyundai, and chipmaker Nvidia called the Open Automotive Alliance. On Android's official blog, the Patrick Brady, Director of Android Engineering writes:

class="MsoNormal">"Today, millions of people already bring Android phones and tablets into their cars, but it’s not yet a driving-optimized experience. Wouldn't it be great if you could bring your favorite apps and music with you, and use them safely with your car's built-in controls and in-dash display? Together with our OAA partners, we're working to enable new forms of integration with Android devices, and adapting Android for the car to make driving safer, easier and more enjoyable for everyone."

(Read: Droid! Google eyes alliance to bring Android to cars: Report)

CNBC contributor Gina Sanchez, founder of Chantico Global, says this is the company's latest move to take on its archrival, Apple.

"It's actually part of Google's big strategy to take down Apple," says Sanchez. "Google is trying to give away its operating system wherever it can in order to bring revenues in through services [and] through its software sales… They have been attacking the margins of companies like Apple that are highly dependent on device sales by giving away their system."

Sanchez says Apple wants to get on dashboards, too, and cites Apple's partnerships with Mercedes, Jaguar, and Ford as examples of how it's doing so.

"This I think is going to be a battle to the death here," says Sanchez, who is optimistic about Google's prospects.

(Watch: CES Highlights: Wearable tech, TVs & connected cars)

Talking Numbers contributor Richard Ross, Global Technical Strategist at Auerbach Grayson, is also bullish on Google, but he's basing his outlook solely on the company's stock charts.

"This is a stock in an outstanding technical position," says Ross. "Two-thousand thirteen was a fantastic year for Google and the charts suggest that 2014 will be an extremely strong year as well."

Ross sees the company as having broken out of a six month-long consolidation phase in the middle of last year with a "breakaway gap". He sees the shares moving up an additional $100 from its current trading price. Google's stock closed at $1,138.86 on Tuesday.

"I would be a buyer of Google if I had no idea what they did," says Ross of the technicals. "Don’t be scared away by the $1,100 price tag. In today's market, you literally get what you pay for."

To see the rest of Sanchez and Ross on what's next for Google, watch the video above.

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