Thirty years ago, an upstart, young computer company called Apple (AAPL) threw a party.
A big party, with kegs of beer, rowdy crowds and rumors of skinny-dipping at La Playa Hotel, a small, family-owned resort on the California coast that was a popular site for corporate retreats in the early days of Silicon Valley. The facility’s management at the time and, of course, other guests, were less than impressed by the Macintosh team’s hijinks, and as a result the eventual iPhone and iPad maker was unceremoniously kicked off the property and banned from the Carmel-by-the-Sea, Calif. resort for life, effective 1983.
In retrospect, the punishment was probably well deserved. According to Frank Rose’s book “West of Eden: The End of Innocence at Apple Computer,” the clash of cultures at La Playa was evident from the start. And it all went downhill from there.
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“When [former Apple senior vice president Jay Elliot] was eating dinner in the La Playa’s primly starched dining room and saw a dozen