From its fair trade practices to its eco-conscious facilities to its locally sourced ingredients, Burlington, Vt.-based Ben & Jerry's ice cream is synonymous with the concept of socially responsible business.
And on Monday the company, now owned by Unilever (UN), became the first corporate subsidiary to be named a Certified B Corporation, joining a network of companies expressly dedicated to "doing good" for the world while making money for their shareholders. Unilever, for its part, said it backed the move 100% as part of its own company-wide sustainability goals.
"We are pleased to join the community of Certified B Corps because responsible business is what the world needs and increasingly, what consumers want, so it's just good business," said Ben & Jerry's CEO Jostein Solheim. "There is a tremendous upside to being linked more closely to other companies on the socially responsible journey."
More Than Just Profits
The idea behind the B Corp program, which was founded by theRead More »from Sustainability Sorbet: Ben & Jerry’s Joins B Corp Ranks