By Peter Scher
Corporate philanthropy was once defined by the checks a company wrote to charities. But money, while critical, is only one of many assets a company can bring to bear – and often times, it is far less powerful than the skills and capabilities that companies can draw from their business operations and apply to solving big social challenges. That is why increasingly global corporations are rethinking their approach to corporate responsibility, evolving toward a model in which traditional donations are supplemented by innovative programs and initiatives that tap into the core strengths of the business.
This trend is evident across industries and across critical social causes. When natural disasters strike, retailers and logistics companies are often among the most effective responders, leveraging their supply chain expertise to help governments (and sometimes independently) deliver food, water and temporary shelters in a matter of days. Technology and Internet companies areRead More »from What’s Next for Corporate Philanthropy? Expertise, Not Money