McDonald's (MCD) is set to post its February same-store sales Friday morning, providing a view on how the wide distribution of Fish McBites, along with other, non-promotional, non-seafood nugget menu items, have been performing in recent weeks.
It's still early in 2013, but the year got off to a slow start for McDonald's, continuing what's been a difficult stretch in terms of comparable sales. In January, total comps were negative for only the second month in almost 10 years -- the other time was in October. Sales rebounded and had an upbeat reading the next month, before going flat in December.
The Oak Brook, Ill.-based fast-food giant began 2012 on a high note, particularly in the U.S. Unfortunately for the Big Mac seller, as the year progressed comp sales charted an uneven, though generally lower, path. So the trend has been downward, and three of the last four months have failed to produce a positive showing in same-store sales. Here's the overall performance going back to theRead More »from Will Fish McBites Hoist McDonald’s Sales?