By Alan Hall
America’s higher education business has hit a patch of trouble. A massive shift in society’s attitudes toward education is beginning. Educational institutions should soon encounter spectacular challenges to survival.
Signs of Peak Psychology
Society’s feelings about education shift in concert with social mood. As a 1987 report, “Changing Public Attitudes Toward Higher Education,” said:
In the late 1940s … people had no quarrel with colleges. They wanted more of them, they wanted more young people to go, and they admired professors. This approving public attitude … continued into and throughout the Golden Era of higher education (1955–1970) … . The confidence of the general public in colleges and universities … diminished between 1965 and 1985, a period of time in which … the public and elected officials look[ed] critically at higher education.
That bear-market attitude shifted again in the subsequent bull market. Public Agenda’s report on education, “Great Expectations,”Read More »from The Education Industry Faces A Multi-Decade Peak