The Exchange

Corporate Logo Alert! Microsoft Gets a New Look

The Exchange

As it prepares to release new versions of its Windows operating system this fall, Microsoft (MSFT) released a new corporate logo Thursday for the first time in 25 years.

No more black, boldface, italicized font. The new logo is colorful and boxy, a cleaned-up, straighter iteration of its iconic Windows image that so many PC users are familiar with. This is the first time the company's official logo includes a symbol (before it was just "Microsoft").

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As Jeff Hansen, Microsoft's manager of brand strategy, explained in the announcement on the company's website, the new design is meant to signal the company's upcoming new product launches, including Windows 8, Windows Phone 8, Xbox services and Office.

"This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning." The logotype uses Segoe font, which is the same font the company uses in its products and marketing communications, while the "symbol's squares of color are intended to express the company's diverse portfolio of products," Hansen said.

We think the new logo looks a little like the old memory game Simon. By the way, if you want to see how far Microsoft has come with its new look, check out its original disco version here.

What do you think of Microsoft's new look? Is it nicer or boring?

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