The Exchange

Little Debbie Logo Changes So Subtle You’d Hardly Know the Difference

The Exchange

The Little Debbie Snacks logo for McKee Foods has received a new look, but the changes are so subtle the company is asking its Facebook (FB) fans to find the differences.

The dessert-snack company announced the new look on May 2 and asked its 1.6 million fans to note the changes in the comments. So far, over 2,200 people have commented, and most have guessed right. Can you see the differences below?

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The changes include:

  • Little Debbie is wearing a more modern plaid shirt with a different shade of blue and a “Peter Pan” collar instead of a pointed collar.
  • Her hair is darker and less curly.
  • Debbie still dons a hat but the hat string is removed.
  • The red ribbon on the package also has a more updated look.

"We opted to make subtle changes because we wanted to keep the same wholesome look that was based on an original portrait of my cousin, Debbie McKee-Fowler," said Chris McKee, executive vice president of marketing and sales for McKee Foods, in the press release.

The logo change is the first in 28 years and only the third in the company’s 53-year history.

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"These changes to the Little Debbie® portrait and logo will help keep our brand contemporary and relevant, while also holding fast to our dedication to quality, innovation and our other guiding values," said Mike Gloekler, company spokesman for McKee Foods.

The new look debuted this month on the Chocolate Cupcake boxes, Gloekler said.

Facebook fans noticed other changes too, such as less-visible dimples and a rounder arc for the eyebrows. Several followers also noted they liked the older logo better.

"I love the new look," said Executive Vice President Debbie McKee-Fowler in the press release. "We thought it was best to make subtle changes as opposed to dramatic changes."

The new logo took a year to be completed and went through 16 renderings.

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