Would a rose (or Research in Motion) by any other name smell as sweet -- or better? We will find out as the plans that Research in Motion laid out Wednesday unfold. The company unveiled two new mobile devices and used the occasion to announce that it's changing its name to BlackBerry and its ticker symbol to BBRY.
(Read more: RIM renames itself BlackBerry: Here’s how that name came to be)
Research in Motion, now Blackberry, isn't the first company to change its name. Some have done it outright and others have spun off into a companies with new names. Here are a few we've thought of.
Accenture (ACN) -- formerly Andersen Consulting
Altria (MO) - formerly Phillip Morris
Mondelez International (MDLZ) and Kraft Foods Group (KRFT) -- formerly Kraft Foods
Nintendo (NTDOY) -- formerly Marufuku, Yamauchi Nintendo & Co., and Nintendo Playing Card Co. Ltd.
Oracle (ORCL) -- formerly Software Development Laboratories
Panasonic (PC) -- formerly Matsushita Electric Housewares Manufacturing Works
Target (TGT) -- formerly Dayton Dry Goods Company, The Dayton Company, and Dayton - Hudson Corp.
Xerox (XRX) -- formerly Haloid, and Haloid Xerox Inc
Yahoo! (YHOO) -- formerly Jerry and David's Guide to the World Wide Web
Can you think of any more examples? Add them in the comment section below!