Get ready, San Diego, Ron Burgundy wants to sell you some ice cream.
On Tuesday, Ben & Jerry’s announced its newest flavor – “Scotchy Scotch Scotch” – inspired by one of “Anchorman” star Will Ferrell’s catch phrases (among many) from the 2004 movie. The news was announced at a press conference on Tuesday, complete with a water-skiing squirrel (yet another “Anchorman” reference) and a group of Ron Burgundy impersonators.
Even the man himself got in on the act.
“Scotchy, Scotch, Scotch is a delicious ice cream and I hope Ben and Jerry consider my other suggestions,” the fictional Ron Burgundy said in a press release. “Malt liquor marshmallow, well liquor bourbon peanut butter, and cheap white wine sherbet.”
The new flavor itself is apparently a butterscotch ice cream with a butterscotch swirl mixed in. Frankly, it sounds pretty good. But it’ll only be around for a limited time at the company’s shops as well as grocery stores, so you’d better act fast. Here’s the pint, for easy identification:
Surprised to learn that southern California’s favorite fictional TV news anchor is slinging Ben & Jerry’s? Don’t be. The second installment in the franchise – “Anchorman 2: The Legend Continues” – is set for theatrical release in December 2013, and cross-promotion is a tried-and-true technique in marketing circles. Ben & Jerry’s has also been down this road before, with such flavors as Stephen Colbert’s “Americone Dream” and “Liz Lemon" frozen yogurt, tied to Tina Fey’s character on “30 Rock.”
But cross-promotion isn’t always this delicious. Take a look at some past hits and misses in our slideshow above. Spoiler alert: Nobody wants to eat something called “Schweddy Balls” (especially if they know the back story).
- Consumer Discretionary
- Arts & Entertainment
- Ron Burgundy
- Ben and Jerry