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Carrie Schwab Pomerantz Money-Smart Families

Carrie Schwab Pomerantz, Money-Smart Families

Talking to Your Kids About Building Wealth

by Carrie Schwab Pomerantz

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Posted on Tuesday, April 10, 2007, 12:00AM

The primary task of parenting (besides loving, of course) is preparing your kids for independence. You teach them about life and give them the tools and the wisdom to make the most of their talents and their opportunities.

It's easy when they're young. "Look both ways before crossing the street." "Study hard." "Do your best." But as your kids get older, the issues get more challenging -- sex, drugs, and alcohol come to mind -- and the conversations get a lot more difficult.

Yet too few parents are having the one conversation that's vitally important to their children's future, and which -- when compared to talks about sex or drugs -- is surprisingly easy to begin: The one about building wealth.

It's Up to You

I'm not talking about motivating your children to get rich. I'm talking about teaching them to take full advantage of one of the most powerful financial opportunities they'll encounter when they enter the working world: company-sponsored retirement plans like 401(k) and 403(b) plans, as well as their close relatives, IRAs.

The fact is that retirement is one of the biggest financial challenges your kids -- or any of us -- will have to face, and the next generation in particular will probably bear much of the burden themselves. But if you can convince your older children to invest early, regularly, and aggressively for their long-term future using tax-advantaged plans, you'll be giving them the chance to build the kind of wealth that could not only ensure a comfortable retirement but also give them an unprecedented degree of flexibility and freedom when they get older.

I realize that few teenagers or even young adults are very focused on retirement planning. But according to a recent survey conducted on the attitudes and expectations of teens toward money, they're positively eager to learn about investing for the future. In fact, 89 percent of the teens surveyed said they want to learn how to make their money grow.

Even more significant, just 20 percent of them said that "my parents/guardians have taught me how to invest money wisely" and only 11 percent said their parents have educated them about the importance of a 401(k) plan. They want to know more, and they're sure not going to learn it in school.

The Importance of Starting Early

Obviously, there's a lot to teach when it comes to investing, from the various investment opportunities (stocks, bonds, mutual funds, exchange-traded funds) to ideas like asset allocation, diversification, and risk tolerance. But as a first step, I urge you to explain to your older kids that they possess an incredibly valuable and incredibly easy-to-use asset: time.

A couple of examples should drive the point home. If your 18-year-old son could invest $1,000 a year in a traditional IRA (in which taxes on investment income are deferred until withdrawal), and earn an average annual return of 8 percent, his retirement account would be worth more than $328,000 (minus investment costs) when he turned 60. That's a pretty dramatic demonstration of the power of compounding growth.

But the outcome is even better for tax-deferred accounts such as 401(k) plans, many of which offer a company "match." Let's say your 22-year-old is about to start her first job, which pays a salary of $30,000 a year. Her company offers a 401(k) plan that enables her to save, pretax, a percentage of her income (the federal ceiling for 2007 is $15,500) and will match up to 5 percent of her savings at the rate of 50 cents on the dollar. She's willing to divert 5 percent of her pretax pay into the 401(k).

The math works like this: 5 percent of $30,000 is $1,500 per year. Her employer match adds another $750 (50 percent of $1,500), so her annual investment totals $2,250. That's a good start made even better by the fact that it only "costs" her $1,225. (Her $1,500 contribution is made pretax; assuming a marginal rate of 15 percent, this reduces her tax burden for the year by $275. So the net cost to her of a $2,250 investment is just $1,225.)

Let's also assume that she earns an average annual return of 8 percent. By the time she's 60, her savings would amount to more than $535,000 (minus investment costs) -- and that's assuming she never increases her contributions at all. If she leaves the company, she can take the money with her by rolling it into her new employer's plan or rolling it over into an IRA; it solely belongs to her.

I hope your children can put away even more of their earned income through these plans. But the point of these examples is crystal-clear: Even a relatively small amount has the potential to turn into a relatively big sum when invested over a long time period. And, in any case, chances are good that these early adopters can increase contributions as they get older and their salary goes up. Finally, some employers are considerably more generous with the company match. The potential of these investment vehicles is enormous.

Hands-on Experience

You can use examples like these (or your own retirement plan experience) to start the discussion of building wealth over the long-term. Lesson No. 1 is the value of starting early. But you should also point out the tax benefits of company-sponsored retirement plans -- the chance to use pretax dollars and to defer taxes on investment income and capital gains.

And, of course, highlight the irresistible allure of the employer match. It's as close as they or anyone else will ever come to an immediate and often substantial return on their investment.

But if you have the opportunity -- say your teenager has a job at the local mall or your college-age kid is working part-time -- urge him to open an IRA now and get his feet wet with some actual hands-on investing experience. Even if the amount invested is small (and even if you have to fund it yourself), it can be an incredibly valuable learning experience.

You can teach him about the importance of asset allocation and managing risk, and the potential rewards of seeing an investment grow. Not only will your child be starting early on a path toward building wealth, he'll be building a foundation of knowledge and a positive habit that will serve him well for a lifetime. After all, for many people, the 401(k) plan or its equivalent in a first job is their first opportunity to invest. Give your kids a head start.

Obviously, if you have grown kids working at jobs with employer-sponsored plans, you should definitely urge them to participate -- and help them take the first steps. Encourage them to get started, even if it's just a percent or two of their salary; most people don't even miss the contributions from their take-home pay once they get going.

If they're really strapped for cash -- for instance, if they have huge student loans or work in a city with a particularly high cost of living -- you might even consider helping further. You could make up the difference from what their take-home pay would be without a 401(k) contribution so that their income stays the same while they're struggling with the beginnings of life on their own. An even better idea is to offer a match of your own to encourage them to save.

Investing More Aggressively

In my hypothetical examples above, I used 8 percent as an average annual return. Part of your discussion about building wealth should focus on the importance of investing for growth. In other words, your kids can benefit from more aggressive exposure to the equity markets.

Some kids are surprisingly risk-averse when it comes to investing, but lower-risk/low-return investments won't give them the growth they need to outpace inflation and accumulate wealth. History shows that three or four decades is plenty of time to weather the normal ups and downs of the equity markets, so I believe you should urge your children to be as growth-oriented as they can, and a strong case can be made for people in their 20s to be substantially invested in a broadly diversified portfolio of U.S. and international stocks.

Of course, these decisions are personal; someone who is completely risk-averse, who would only be able to sleep at night by having the most conservative investments, will typically have to balance that preference by saving more, usually a lot more, to reach the same ultimate goal.

Again, It's Up to You

The daughter of a friend of mine recently got her first "real" job, and she positively pounced on the opportunity to participate in her company-sponsored plan.

When I asked what motivated her, she said that for as long as she could remember, her father had been selling her on the virtues and benefits of 401(k) plans. "It was like a mantra," she told me. "'Participate in your 401(k). Participate in your 401(k).' And it worked!"

It can be hard, sometimes, to imagine a 17-year-old or a 21-year-old actually listening to your advice. But when it comes to the challenge and the opportunity of building wealth, you can have a huge impact on your children's future. So sit them down and have the talk.

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38 Comments

Showing comments 6-35 of 38<< PreviousNext >>
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  • Yahoo! Finance User - Sunday, April 15, 2007, 10:01PM ET  Report Abuse

    • Overall: 5/5

    TEACH YOUR CHILDREN!!! The number one person most people learn how to manage their money from is their parents. Record bankruptcies, soaring credit card debt, and 70% of American living paycheck-to-paycheck shows that parents have not been doing a good job of teaching their children sound money management principles.

  • Bill O - Sunday, April 15, 2007, 5:35PM ET  Report Abuse

    • Overall: 5/5

    Don't let the kids tell you that they are not interested. I decided to give my children (all 4 over 18) xmas presents of stock shares with DRIPS. So far they own XOM and GSK. Soon I will add PG or BAC. Each holiday I buy a new entity and for their birthday during that year I add a contribution usually $250 and $100 respectivley. They say thank you but will not realy appreciate for a decade when they have diversified portfolio of the world's best. Bill_on@yahoo.com

  • Yahoo! Finance User - Sunday, April 15, 2007, 3:22AM ET  Report Abuse

    • Overall: 5/5

    Excellent article. This is exactly the kind of information I wish I had when I was younger. I would be much better off financially today if I didn't waste so much time (& money)! I'll make sure my own children, nieces and nephews are aware of the valuable tool they posess: TIME

  • dad - Saturday, April 14, 2007, 7:01AM ET  Report Abuse

    • Overall: 5/5

    I prefer writers with her backgound to people who write for a living. She is very good, as is her Dad. I don't want to hear someone at the bottom of the mountain telling me how to get to the top. Do you?

  • Yahoo! Finance User - Saturday, April 14, 2007, 2:54AM ET  Report Abuse

    • Overall: 3/5

    Good article, but again too much wasted thought on our current tax system when we could make a new tax system work for us. Under the Fair Tax, every investment account would be like a 401(k) or IRA. You could have one giant tax free account and not pay taxes until you spent it at the cash register; pretty simple! Please learn about and support the Fair Tax, and write / call / fax / e-mail your Representative and Senators. I'm not faulting the author, but it is getting tiresome reading these articles that are heavily peppered with tax information. There is an easier way!

  • Yahoo! Finance User - Friday, April 13, 2007, 7:39PM ET  Report Abuse

    • Overall: 1/5

    Gee, wonder how this bimbo got her job. Gee, thanks Daddy.

  • Ellen - Friday, April 13, 2007, 10:25AM ET  Report Abuse

    • Overall: 4/5

    I have an 18 year old son and this was extremely helpful. He's already got a car loan, and in many ways is doing a good job of balancing the payments from his part time job with paying the car loan and his cell phone bill (the two payments he has to make every month.) After reding this I talked with him not just about covering his bills, but showed him what would happen if he began to save just a little each month and he was floored. I think the more practical examples we can give our kids the better - each time I look at my own social security I get worried. I can't imagine what will really be there for my kids, so thanks for this practical information. Keep it coming!

  • Yahoo! Finance User - Thursday, April 12, 2007, 1:04PM ET  Report Abuse

    • Overall: 5/5

    An excellent article to encourage young people to get started on savings and investment! Thank you, Carrie, for doing such a nice job. For those of you who have bashed her or her article, you just don't get it. That's why you are who you are. As the saying goes, there are no poor people, only ignorant people. The rich people keep getting richer because they keep doing the same thing that makes them rich. Ditto for the poor people.

  • Hotblack - Thursday, April 12, 2007, 3:55AM ET  Report Abuse

    • Overall: 5/5

    This is excellent advice for young people, especially those just about to enter the workforce. The one addition I would make regarding 401K plans is the importance of timing your departure from the company. You need to know the schedule of how and when your company match is vested, otherwise leaving a job on the wrong day could cost you as much as 50% of the free money your employer was about to give you. Now, to all you people bashing the author, please get your heads out of your butts. Is your employer going to give you free money to invest in gold and silver? Not bloody likely. And let's not bash the author for who her parents are. I would rather get financial advice from someone with a real "rich dad" than from someone with a make-believe one. There's better advice here than in Kiyosaki's self-contradicting, numerically-flawed drivel that folks keep lining up for and praising.

  • Yahoo! Finance User - Wednesday, April 11, 2007, 10:36PM ET  Report Abuse

    • Overall: 1/5

    silver gained 45% in 2006 gold gained 23% in 2006 401K is for the peasant silver and gold is for the king

  • Rick - Wednesday, April 11, 2007, 10:16PM ET  Report Abuse

    • Overall: 1/5

    Sorry, but its kind of hard to take advice from an "expert" (Charles Schwab's daugther) on how to teach your kids about money. What does the daughter of a multi-billionare have to teach the 99.9 percent of the population who struggle to make a decent life? Lets face it: you do things a tad bit different when you are an heir to billions of dollars. Im not trying to be mean, just give my honest take on this article. Ill translate the great advice Carrie gives us losers down in the slums : save your but off, and maybe, just maybe, in 30 or 40 years you can stop working. Thanks Carrie! Only 29 more years to go...

  • Yahoo! Finance User - Wednesday, April 11, 2007, 9:36PM ET  Report Abuse

    • Overall: 4/5

    Let's face it, adults (let alone kids) don't know how to manage money. Last Xmas I got each of my kids a framed share of stock in a company that they could relate to (Disney, Nike, and Microsoft) from a website called www.GiveAshare.com . It came with a booklet too. I got their attention, every dividend and annual report they get becomes a learning opportunity. Hopefully they will soon know more than me :)

  • Yahoo! Finance User - Wednesday, April 11, 2007, 6:14PM ET  Report Abuse

    • Overall: 1/5

    I am finding more useful information in the comments than in the article. To the person who knows kids investing in appartments with positive cash flow I have just one question.... Did they borrow the money through an LLC without any personal liability. If they did, sign me up. Getting positive cash flow is gravy, getting someone to loan to your business has been a challenge for me. Please provide some useful information to help me... like the name a lender who lends to first time LLCs without a personal guaranty.

  • Yahoo! Finance User - Wednesday, April 11, 2007, 5:57PM ET  Report Abuse

    • Overall: 5/5

    After I gradated from colledge My daddey taught me how to manaege his apartmant bildings and homes he owns & he taught me how sell naked options and do buterfly spreds for more money! OMG! I like have now $873,000 and this is after shoping! Making money is sooo ez! P.S.- I luv Santa Barbara.(my home)

  • Michael M - Wednesday, April 11, 2007, 5:16PM ET  Report Abuse

    • Overall: 2/5

    How about teaching the 18 year old son how to invest in real estate or building businesses? Instead of waiting until he's 60 to earn $328,000, he can earn the $328,000 by the time he's 21-22. I personally know of two 22 year old grads with no credit who are buying 100 unit apartment buildings with positive cash flow.

  • Yahoo! Finance User - Wednesday, April 11, 2007, 5:10PM ET  Report Abuse

    • Overall: 2/5

    Unfortunately, this article could have been written with just about any title, as its themes are appropriate across age groups, genders, class status, or any other segmentation you can think of. The relationship between Time and tax-deferred accounts has been written about in great detail elsewhere. While always good advice, I was looking for better information on how to directly involve children in investing and wealth management. How do we teach them about risk, about taxes, about diversification, about fixed income, about volatility, about assets, about ...? Ms. Pomerantz' advice is remarkably unhelpful in addressing much more than the importance of starting to save early.

  • Yahoo! Finance User - Wednesday, April 11, 2007, 4:01PM ET  Report Abuse

    • Overall: 1/5

    Yawn.... You, like every other 410k advisor, have missed the point of saving in a 401k. How many times have we been told that socking away money a little at a time, with some sort of tax deferal, will yield some huge bounty when we retire? I have two questions which should be part of this discusion: #1 How am I going to get an 8% return every year for the next 32 years? Truth is if you had that answer today you'd be offering some truely great advice. How many real people got used to 10-25% annual returns in the 90's just to see everything lost by a couple of down years (remember 2000, 2001....). End result is a whole lot of 15% ups get desroyed by one little 60-80% down. So clearly high risk investments are not the way to go. Which brings me to my next question. #2 What will $328,000 be worth in 32 years? The honest answer is not much more than the $32,000 invested given the fact that our government increases the money supply by about 9% each year (or so they reported a few years back when they admitted how much they were dilluting the dollar). The savings vehicles (401k, 403b and IRA) are savings plans that offer some tax deferal. End result is the only useful advise in this discussion is: #1 if someone honestly gives you free money take it, #2 if you can delay paying taxes, it sometimes makes sence if you're paying a whole heck of a lot of taxes today and expect to pay less in the future, and #3 the best way to aquire wealth is to demonstrate some discipline, work hard and provide a service that adds value to your customer. Do all this while reolizing your intrinsic worth and you may actually aquire wealth. But, more importantly, you might just enjoy an earnest life in which you worked out your salvation and didn't fall for all the get rich easy nonsence.

  • kajlig - Wednesday, April 11, 2007, 3:57PM ET  Report Abuse

    • Overall: 2/5

    This article is in the sense of savings is good but I differ in the concept of savings e.g.401k, I believe you should be able to control your expenses and invest that savings in different sector wisely. When I see financial adviser is putting pressure to invest in 401k, it seems sales pitch for indirect buying of mutual fund. End of the day why everybody wants to see you as an employee not an employer. I wish my kid should be employer not an employee and never think about retirement.

  • MoneyNing - Wednesday, April 11, 2007, 3:49PM ET  Report Abuse

    • Overall: 2/5

    I thought this article's content is just the same ones as the standard information highlighting how people should invest early. The information, although good, do not really pertain to what you should talk to kids about. I was expecting something more along the lines of how we can get the kids to understand the value of money and how compounding works etc. Instead of 401ks, I was thinking of more basic things since the title had "kids" and not young adults or even adults as the end of the article even mentioned people in the 20s.

  • Yahoo! Finance User - Wednesday, April 11, 2007, 3:34PM ET  Report Abuse

    • Overall: 5/5

    There are no guarantees but like the old saying states: "It's better to shoot at something and miss it than to shoot at nothing and hit it." When you take into account that employers often match a percentage of what you contribute, it’s really a hard deal to beat. I wish someone had told me this stuff when I was my son's age. Time is one of the biggest factors in saving for your retirement. The earlier in life you start, the better off you’ll be. Bottom line, you can chose to save now or wish you had later. Good article! Good advice!

  • Do you believe everything on TV? - Wednesday, April 11, 2007, 3:13PM ET  Report Abuse

    • Overall: 5/5

    I am a loan officer and I see what people do with their finances every day. It is amazing how many well educated people do not understand even basic investing and compounding interest. More importantly people don't realize how many marriages are destroyed due to financial stress. Not only is this a financial education but a moral one as well. Imagine how much easier it would be to tackle life's issues if money wasn't one of them.

  • Yahoo! Finance User - Wednesday, April 11, 2007, 3:07PM ET  Report Abuse

    • Overall: 2/5

    Posters like the one who saved for 30 years and claims to have a net worth of $2.3 million better take a closer look at that net worth. How much of the 2.3 million is in a house with an over inflated price tag that will soon go pop? Do people see the connection between endless printing of money to fund this boondoggle war and an erosion in the value of their savings? Once Hillary declares that the welfare mom and her eight children are entitled to medical treatment fit for a king, it is either more inflation or more taxation (confiscation of you’re savings). Unfortunately, soon enough this fellow with $2.3 million in worthless paper will be begging the poster called alkydrinker77 for a few shavings off his gold bars.

  • Yahoo! Finance User - Wednesday, April 11, 2007, 2:23PM ET  Report Abuse

    • Overall: 4/5

    This is a very sound article on parenting kids about money. We opened an IRA account for each kid of ours as soon as they were born. Our kids are under 10 years old and have already been getting a lot of education from us on savings and investment. My 5-year old son understands the stocks that he owns in his IRA account. Some days he wants to know how his stocks are doing. We just turned 40's and our net worth is around $1.5m. My parent never taught me anything about investment although a lot about savings. My wife was surrounded by investors in her family from a young age. Sadly but we are still grateful, she wasn't hooked onto investment. I started doing investment a few years too late (in my early 30's just before the dotcom bust). Had we started 3 years earlier, our net worth would have been at least $5 million even after the dotcom crash. We hope to achieve that magic figure by age 57, which is the average age of American millionaires. Folks, start early. Save and invest regularly because there are no other ways to get rich quick.

  • Yahoo! Finance User - Wednesday, April 11, 2007, 1:16PM ET  Report Abuse

    • Overall: 5/5

    excellent article. my dad hammered me on saving in 401k plans. I already have$ 500k at 35 (rolled over sums into IRA's and made 20% per year)

  • KBWomen - Wednesday, April 11, 2007, 1:16PM ET  Report Abuse

    • Overall: 4/5

    Basic article, but a topic that parents must touch. Schools are not preparing kids in the realm of money or investing at all (except for college level finance courses that most kids won't end up taking), so parents... it's all you! All of the people I know have pre-established thoughts about finances based on their parents' example - unless they had an 'ah-ha' moment, desired a change (which some don't), and then made a concious effort to re-educate themself and change course. Kids have a definate time advantage that they need to use!

  • Yahoo! Finance User - Wednesday, April 11, 2007, 12:47PM ET  Report Abuse

    • Overall: 2/5

    If you still have to match or subsidize your adult kids' savings after they have graduated from college and have a real job, then you have already failed at teaching them to save and you might as well give up now.

  • Yahoo! Finance User - Wednesday, April 11, 2007, 12:37PM ET  Report Abuse

    • Overall: 4/5

    Great column again, and the parent must first have some financial acumen in order to pass it along. My father spent many hours with me over the years, and thanks to him I have a net worth of $2.3mm at age 46. I don't make a lot, no gifts or inheritance, just diligent investing and saving for 30 years. Anyone can do this! His time and knowledge is the only thing separating me from alkydrinker77, for which I will be forever grateful.

  • Mr - Wednesday, April 11, 2007, 11:40AM ET  Report Abuse

    • Overall: 3/5

    It's a great idea to educate kids on money. I run into too many adults that aren't sure how they are supposed to save or even what vehicles are available to them. NO, they don't need any products from Kiyosaki, unless you want to teach them buyer's remorse. Guru's aren't the answer to wealth. Have them read "The Intelligent Investor" or something else with some actual substance. Save the fluff for the uninformed.

  • alkydrinker - Wednesday, April 11, 2007, 11:40AM ET  Report Abuse

    • Overall: 1/5

    You have to be more cunning than this article to keep any wealth in the dishonest world we live in. With the fiat money system, a dollar today will be worth the equivalent of 5 or 10 cents 50 years from now if youre lucky. And putting your money in a ponzi scheme like the stockmarket that is build on this house of cards is alot more risky than mainstream financial advisors purport. When your savings is locked up in 401ks and IRAs, the IRS holds the key to your money. Once economic collapse ensues in the USA, populist tax legislation will thoroughly loot responsible people who accumulated any speakable wealth. To combat this, you need a good dose of gold and silver in your portfolio. Keep it hidden, off the books. Off shore bank accounts are good too. You can easily get an e-gold type account on the internet where your money is denominated in gold and is safely off shore with an institution that doesnt report to Big Brother. If you think I m paranoid, the fact is today if you deposit ten thousand dollars in your local bank account a Suspicious Activity report is generated for the Feds. Long term financial planning means defending yourself against the government, which has ceased to serve its people long ago.

  • chris - Wednesday, April 11, 2007, 11:24AM ET  Report Abuse

    • Overall: 4/5

    My wife and I have a baby on the way and we are already talking about this kid of stuff. We will probably have our son start an IRA the moment he has earned income.

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