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Suze Orman Money Matters

Suze Orman, Money Matters

What to Look for in a Financial Adviser

by Suze Orman

Good (415 Ratings)
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Posted on Friday, July 27, 2007, 12:00AM

Whenever anyone tells me about a financial problem (and this happens several times a day), they invariably get around to what led them to make a certain investment or financial choice in the first place.

I tend to hear one of the following:

My mother/father/uncle/cousin/aunt told me it was a smart move.

It's what everyone was talking about at the office.

It's what my mortgage lender/financial adviser/broker/insurance agent told me to do.

I then ask them, "What did you think about that choice when you made it -- did you feel confident that it was the best thing for you?" Typically, this gets a blank, guilty-looking stare. Because often, the truth is that they didn't give it much thought at all. Instead, they just relied on the advice of someone else.

Get Involved with Your Money

That's their real mistake. Not the actual investment or the choice they made, but the fact that they didn't take full responsibility for figuring out for themselves if the advice was the right advice.

Don't worry, this isn't going to be a blanket condemnation of anyone doling out personal finance advice -- there are plenty of people who do a terrific job of steering people in the right direction. But the real issue is that you have to know enough, and care enough, to put in the time to make sure that the advice you get is in fact best for you. I've said this before: No one will ever care more about your money than you. So that means getting involved, and staying involved, with your money.

Still, I know from experience that plenty of people will never feel completely comfortable handling all their money decisions without some outside help. That's fine, as long as they stick with people who are qualified to do the best job.

Seem obvious? Then why is it that so many people end up losing money by following bad advice?

The Three Es

If you want professional help dealing with your finances, you need to know how to interview potential advisers. Most important, you need to make sure you put any potential hire through the Three E test: Experience, Expenses, and Execution:

Experience: Ideally, an investment adviser should have 10 years of experience. There's a lot to be gained from someone with a lot of experience, especially given that the past 10 years have included a dramatic boom and an equally dramatic bust.

That's a great opportunity when vetting an adviser: Ask them how they did from 1998 to 2000 and then from 2000 to 2003. It would be great if a potential adviser pulled out some client statements from the 2000-2003 downturn -- with all personal information redacted -- so you can see for yourself how the adviser had his or her clients positioned.

Expenses: The first expense you need to know about is how the adviser is compensated. You shouldn't have to ask; a quality adviser will explain his or her fee structure up front.

Personally, I hate the commission setup -- there's just way too much room for a conflict of interest when someone needs to sell you products or trade stocks and funds in your account to make a living. I much prefer when payment is made as a set fee for consulting work (on an hourly basis, say) or, if someone will be managing your money, you agree to a fee that's a percentage of your assets (typically 1 percent or so).

The other crucial expense conversation you need to have revolves around the types of investments the adviser uses. If you're paying 1 percent for someone to manage your money and then another 1.5 percent or more in a mutual fund's expense ratio, that's a combined 2.5 to 3 percent in expenses that'll be deducted from your gross returns.

In a market environment where 8 percent returns are seen as bullish, you're potentially losing 30 percent or so of your returns to cover fees. If you're paying someone 1 percent or more to manage your money, it should be invested in individual stocks. As for mutual funds, there's no reason not to handle them yourself -- it's not too hard to build a diversified long-term portfolio with just a few index funds or ETFs.

That said, if you're more comfortable working with an adviser, at least make sure they favor the lowest-cost funds. If you find out the adviser puts clients in funds with the letter B in the name -- also known as "B shares" -- that's not a good sign. B-share funds have very high expense ratios because part of the fee you pay is in fact a commission for the adviser/broker who sells you that fund. If you're already paying an adviser 1 percent for your agreed fee, why agree to have them make more money off you by selling you B shares? That's an adviser who's not looking out for you.

Execution: If you're hiring someone to manage your money, be very careful: No reputable adviser will ever ask you to write a check directly to him or her. Your money should be directly deposited at the firm -- a brokerage or fund company -- where your money will be invested.

If practical, it's useful to visit an adviser at his or her office, where you can get a good sense of the operation in person. You obviously want to see an organized and professionally run office.

When you meet with a potential adviser, pay close attention to the questions they ask. This can be hugely telling. For example, if you're married or living with someone, and only one of you is present at the meeting with the adviser, the adviser should insist that you reschedule for a time when both of you can be present. If there are joint investments and joint financial decisions to be made, a reputable adviser will insist on interviewing both parties; that's the only way to devise a financial plan that works for both of you.

Even if you think all you need help with is investing, be wary of any adviser who's willing to talk to you just about investing. A good adviser will start by giving you a thorough "workup" to make sure he or she understands your entire financial situation.

Staying Involved

Once you find an adviser you want to work with, please keep my earlier advice in mind: At the end of the day, you have everything riding on your money, so stay involved with it.

That means carefully reviewing your statements and making sure your adviser remains focused on what's best for you.

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99 Comments

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  • Its Mister To You - Sunday, September 16, 2007, 7:26PM ET  Report Abuse

    • Overall: 1/5

    8% returns in a bullish market??? Where the heck does Suzy get her facts. She must have recommended some crappy funds if that's the return she expects. I have Growth Fund of American in my portfolio. It's returned 11.7% over the last 10 years. And that includes the additional expenses of an actively managed fund she is always warning people about. I find it funny that she says you should look for advisor's with 10 years of experience. Did she turn clients away the first decade she was in the industry? What a hypocrite.

  • Yahoo! Finance User - Thursday, September 6, 2007, 2:36AM ET  Report Abuse

    • Overall: 4/5

    Suze's piece is pretty fair, though some of the low-star comments contain suggestions for improvements. Suze: suggest you can improve the piece and keep the result on your web site. The critical point is the one about commission. Generally, you should not employ a financial adviser other than on time-spent fee basis. Unfortunately, the predominance of commission distracts people from the fact that it's skilled business and worth paying for, just as you would pay your doctor/plumber, etc. A move away from commission would improve the professional image of financial advisers. Personally I won't employ any adviser on an ongoing %of fund business, but there's a big price to pay instead - the time I spend on looking after things for myself. But such an arrangement (% of fund charged to me) is better than permitting an adviser to take comissions, initial or trail, from any providers.

  • Kim - Thursday, August 23, 2007, 9:47PM ET  Report Abuse

    • Overall: 3/5

    The last post is ridiculous and if they were really a mortgage officer, they would see the benefit of using the Money Merge Account because most of the ones I have talked to recommend it. Obviously this person doesn't understand it or else they feel threatened by the program. They are probably like the guy in our city that I heard tell someone they didn't like programs like the MMA because that eliminates his GRAVY MONEY! When the other guy asked him what he meant, he said when his clients come back to him every 2 or 3 years to refinance their mortgage and take out a higher loan, that is his gravy money he can count on and programs like the MMA might stop that! Pitiful, but a true story! It's no wonder a lot of the mortgage people have made 6 figure incomes in the last few years! The ones that truly have a conscience and a heart are the ones that will promote the MMA program or any program to get out of debt. And for your information, the MMA works great and is saving us a ton of money and the cost is only $3500 and was tied in to our HELOC, not paid for out of our pocket. How much does the average mortgage person make per loan? I'd say about double that! People shouldn't post a comment unless they know what they are talking about- it makes them look really stupid!

  • Yahoo! Finance User - Tuesday, August 14, 2007, 11:52PM ET  Report Abuse

    • Overall: 4/5

    Stay away from the MMA Money Merge Account. It is not doing anything that you can't do on your own. The way they sell it makes you think that the temp. buy down of interest is what is making the difference. The ony reason the balance on your mortgage goes down is from the "leftover" money in your checking account. A smarter and cheaper way than what they want ($3,000 - $5,000) for the program is to just pay down the mortgage yourself at your lower interest rate. Go to any mortgage reduction calculator and input the extra money in your account into extra payments on your mortgage and you will have your mortage paid off in the same amount of time. Again, they try to convince you that the savings are in the temp. buy down of interest...it does help.... but do the math and see that it is minimal. I am a mortgage loan officer and would never recommend the MMA to anyone.!

  • Ryan - Tuesday, August 14, 2007, 10:02PM ET  Report Abuse

    • Overall: 1/5

    Suze truly doesn't have her facts straight. She proves over and over she doesn't even know how mutual fund fees work or how brokerage platforms work. It's a shame many people think she's an expert, because she only understands 10% and fills in the rest with misguided opinion and assumption. I'd like to have some air time with her and actual slides from a mutual fund prospectus...watch this "financial expert" try to explain the misinformation she's made millions selling when the facts are presented.

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