Gardner has one big thing going---she will probably beat 2013 numbers every quarter in 2014. If they can fix the online problems, get lucky with increases in mall traffic and get some new items going 2014 might not be a bad year. I have bought more shares last week because I just cannot see Gardner blow up her entire career by taking this job and failing. I believe she will succeed.
Walter was a bit player it was Bernard, from the begining, who sent the company into a tailspin lasting 7 years. Early on he was saved by the spinoff and then by selling $100m in assets which he burned through with little success. The hiring decisions of the past 10 years have been so poor each team blaming the other and running low margins clearing legacy merchandise. Where was the board?. Leave us not forget the Bernard team was at J. Crew when it was in it's own tailspin, it took a Mickey Drexler to pull it out so maybe just maybe Tracey learned enough from Mickey. I am concerned they are selling the legacy merchandise at such a reduced price I to beleive the customer buying this bad merchandise at reduced prices is also buying the new Delia's assortment. People like to make their own imprint and are quick to make the old go away. I disagree with what amounts to fire sale and beleive we are attracting or at least training the wrong customer. I want to see the company succeed but have grave reservations.
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"...Once we get to $.70, then we will be at a point where some real investors with long-term horizons can actually invest in this stock"
That's a good idea if you like throwing money away. Here's a tip: just wait for the Nasdaq de-listing, then buy on the bulletin board at 5 cents if you must hold this toilet paper. Good luck.
Hold on... we are on our way. Once we get to $.70, then we will be at a point where some real investors with long-term horizons can actually invest in this stock.
In the interim, I hope that none of you were dumb enough to buy recently. This POS and their management still have a LONG way to go.
Walter's profile withe Delia*s: "Walter Killough has served as our Chief Executive Officer since May 14, 2010 and as a director since December 2005. Mr. Killough was our Chief Operating Officer from December 2005 until May 14, 2010."
Walter is the one who did nothing with social media (where 12-17 year old girls live), Walter is the one who has been responsible since 2005 for the incredibly shoddy order fulfillment system and poor customer service, and Walter is the one who put out clothing lines that girls didn't like for the last three years.
Credit to Tracy for being open to allow people to post their complaints on Delia*s facebook page for all to see, but wow does it ever expose the dysfunction in Delia*s order fulfillment system and customer service. Those are the kinds of problems that take a year or more to fix.
Tracy talks about the Omni- Channel strategy at Delia*s. By definition: Omni-Channel Retailing is the evolution of multi-channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, bricks-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. Today a Delia*s customer cannot order something online and pick it up at a store, or order something online and return or exchange it at a store, or expect to find many of the products shown online in the store. Just some examples of very basic omni-channel retail transactions.
I'm sorry your statement is not entirely true. The former CEO from 2003 reaped much dollars and presided over wasteful spending, moving the office out of the West Village and the parade of senior management. Each successive regime lasted 18-24 months and burned through more cash. The true fault rests with the board for awarding huge salaries and sign on bonuses only to see the same poor result. Tracey might be the savior but for the lack of cash, the company, except for a few quarters, hasn't made money since 2000. Selling assets has kept them alive but there is nothing left to sell. As a member of the founding team that build retail I am sadden to see what was once vibrant stumble and fall.
Sentiment: Strong Sell
Just read all of the customer complaints on Delia*s facebook page. It is truly sad and it is all on Walter. It's a wonder the company didn't go under a few years ago. Tracy and crew don't have the money or time to rebuild the entire ordering infrastructure and customer support organization of the company. They will end up restructuring under bankruptcy.
Sentiment: Strong Sell
It needs to hit $0.60 to complete the double top reversal. Then it can begin to trend upward, assuming the turn around is working.