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Local Corporation Message Board

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  • Reply to

    Recent Highlight: Traffic Quality

    by stannguru Mar 1, 2015 4:17 PM

    "We believe the traffic quality control steps being implemented currently should yield stronger margins for the company."

    Source: Wainwright

    During the third quarter, the company developed a traffic quality solution, nTegrity, which it believes will better protect advertisers from fraudulent traffic types such as programmable headless browsers, BotNets and JavaScript manipulation. Launched in the fourth quarter, nTegrity will be used to detect, analyze and decide whether or not to show ads from the company’s ad partners on a real time, impression-by-impression basis, using an array of proprietary and third-party tools.

  • Current Openings are a sign for growth and development

    | |

    Title

    Location

    Linux System Engineer/Dev Ops Irvine, CA (Corp)
    Search Engine Marketing Manager - Display Irvine, CA (Corp)
    SEM Manager Irvine, CA (Corp)
    Software QA Engineer Irvine, CA (Corp)
    Sr. Product Manager - Innovations Team Irvine, CA (Corp)
    Sr. Product Manager - SEM Irvine, CA (Corp)
    Systems Engineer Irvine, CA (Corp)

  • Job-Posting - Few Days Ago

    Sr. Product Manager, SEM

    Direct Responsibilities:
    Provide SEM leadership in a cross-functional setting to foster new ideas, cultivate concepts to define strategy and guide product development.
    Own and manage proprietary bid management tools, data modeling, and testing to maximize the effectiveness of SEM campaigns and increase ROI.
    Write functional specifications and work with a dedicated development, service and quality engineering teams to deliver features and solutions that address business needs.
    Provide day-to-day campaign management product support, including keyword generation, bid management, budget management and campaign optimization.
    Generate and automate reporting tools to ensure decimation of campaign performance trends.

    Qualifications:
    Experience in search marketing within major SEM market places as well as advanced forms of paid search monetization
    Deep knowledge of SEM and current and emerging trends and technologies
    Understanding of website technologies, content and design in relation to increased paid search performance
    Ability to work on multiple projects and a diversified product portfolio
    In-depth knowledge of AdWords and AdCenter
    Ability categorize, organize, and refine keyword lists and segmentation – taxonomy optimization
    Use of ‘Experiments’ ‘Goals’ and ‘Conversions’ within Analytics
    Understanding of the contributing factors into Google Quality Score
    Experience with A/B and or multivariate testing both within ad platforms, in ad copy and on landing page design
    Understanding of UTM codes and traffic segmentation
    Experience with keyword research tools and ability to use these tools to expand SEM
    Strong understanding of match types, their use, and interactions within adgroups and campaigns
    Knowledge of campaign optimization techniques to deep funnel conversion points
    Understanding of “First Party’ website data and its role in targeting opportunities

  • "During the year, we also paid down $4.4 million of debt and invested $3.5 million in capital expenditures, primarily related to new product development.

    The company ended the year with $4.9 million outstanding under its Square 1 Bank credit facility compared to $7.3 million at the end of 2013. We currently have $5 million of convertible notes outstanding.

    We have evaluated different measures to increase our financial flexibility and we expect to address the April maturities of our convertible notes and the Square 1 Bank credit facility by the end of the first quarter."

    lSource: Read the complete txt direct at Seeking Alpha.

  • neither should you.

    I get the impression management don't believe their own stories.

  • Reply to

    Recent Highlight Mobile Search

    by stannguru Mar 1, 2015 11:02 AM

    Ignore the criminal falsifications from Manipulation- and fallsification_ID donedoodit from the criminal crime behiind The Street Sweeper and read the facts:

    "Operator

    Our next question comes from Rafael Fernández of IMS Finance. Please go ahead.

    Rafael Fernández - IMS Finance
    Good morning, gentlemen. If you can please address the debt coming due this year, how it's going to be managed. And secondly with regards to the monetization of your patterns, what the strategy is there?

    Ken Cragun - CFO
    This is Ken, I will take the debt question. So we do have in April, the Square 1 Bank line of credit, it's a senior credit facility based on eligible receivables. And we also have a convertible notes due in April.
    And so as I mentioned in the script, we are looking at different measures to address these maturities. We feel that we'll have them both addressed by the end of the first quarter.

    Fred Thiel - Chairman and CEO
    As it relates the pattern, previously we haven't commented a lot on this and I think again as we said in the script, we’re working with partners on enforcement and we're valuating –need to work on licensing opportunities.

    As I’m sure you can imagine, we're not going to broadcast who we're engaging with, who we're trying to go after or who we're licensing with until those deals are done."

    Source: Read the complete text of the conference call direct at Seeking Alpha

  • • Naked Shortselling after my estimates with between 12 and 13 million shares more than 50% of the outstanding shares of Local Corp
    Journalist Sues SEC to Get Naked Short Selling Files - My advice for small shortsellers: You can cover now without a big jump - big shortsellers only with a shortsquezze.

    Published: May 29, 2014 4:01 p.m. ET

    Lawsuit Filed in Chicago Seeks to Tear Down SEC's Veil of Secrecy

    CHICAGO, IL, May 29, 2014 (Marketwired via COMTEX) -- A lawsuit has been filed under the Freedom of Information Act against the Securities and Exchange Commission (SEC) to obtain the agency's investigative files relating to more than a dozen aborted investigations and cases involving naked short selling. The complaint was filed on behalf of Mark Mitchell, an investigative journalist who publishes on deepcapture, a website that offers in-depth reports on the extent to which naked short selling pervades the US capital markets.

    According to the complaint, naked short selling has flourished over the past decade because of regulatory loopholes designed by Wall Street and embedded into law by the SEC. Although the SEC created a regulation in 2005 -- Regulation SHO -- that was supposed to stop the practice, Mitchell claims the SEC's Enforcement Division rarely enforced the regulation.

    Source: Market Watch
    I am sure, that sleeping and grass smoking criminals inside of SEC and FINRA must now fear to be put in prison.

  • Reply to

    Recent Highlight Programmatic Media Buying

    by stannguru Mar 1, 2015 3:37 PM

    Source of my last posting: transcript of conference dall on seeking alpha

  • Reply to

    Recent Highlight Programmatic Media Buying

    by stannguru Mar 1, 2015 3:37 PM

    "What makes our audience highly valuable for advertisers is that we get first party commercial search intent data from our consumers everyday. The ability to target and retarget our highly valuable consumer audience provides us with many advantages particularly in the programmatic marketplace, because we own our own first party data."

  • Reply to

    flank may have hit rock bottom.

    by joelsilver29 16 hours ago

    Bigotry is fine for you huh penny boy?

  • Reply to

    flank may have hit rock bottom.

    by joelsilver29 16 hours ago

    u that slack jawed red

    neck from texas name a skier are u?

  • Reply to

    Excellent Volume

    by stannguru 15 hours ago

    Matched the all-time low closing price today - tomorrow they break the record!

  • Management would be snapping up shares if there were any real chance at survival.

  • Reply to

    Excellent Volume

    by stannguru 15 hours ago

    Constellation now and not any chance for big naked shortsellers to cover:

    Bid:
    0.66 x 1500

    Ask:
    1.04 x 500

    My advice for the from the criminal crime behind The Street Sweeper manipuiated naked shortselling-lemmings: Go Panic first!

  • Reply to

    Recent Highlight Programmatic Media Buying

    by stannguru Mar 1, 2015 3:37 PM

    CEO Thiel again on the CC: " Consumers, who search actively for goods and services are the most valuable. And therefore about 200 million unique visitors of the flagship-site of Local Corp and near 30 billion ad impressions served across Local Corp’s publisher network and the exploding number of mobile searches of the carrier network of Local Corp a big value."

  • Reply to

    Excellent Volume

    by stannguru 15 hours ago

    Uhh, stann... the strong volume was on a decline in share price, which is not usually a good sign for the future...

  • Reply to

    flank may have hit rock bottom.

    by joelsilver29 16 hours ago

    And JoelsLiver is down $9K on the same investment, and still sinking. What a jerk!

  • Reply to

    Excellent Volume

    by stannguru 15 hours ago

    lucky former bagholders of 80k shares were able to get paid for worthless stock - good day for them, bad day for the newly minted bagholders

  • Reply to

    Excellent Volume

    by stannguru 15 hours ago

    And the SEC and Finra should take a look at complentary steps of wash-trading in after-trading.

LOCM
0.65-0.03(-3.99%)Mar 2 3:59 PMEST

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