Local Corporation reaches millions of local consumers across the country online national and regional media sites
Arizona Daily Star
Chattanooga Times Free Press
Cumberland Times News
Daily Herald - Utah
East Valley Tribune
El Paso Times
Honolulu Star Advertiser
Knoxville News Sentinel
Rocky Mount Telegram
Santa Ynez Valley News
St. Louis Post-Dispatch
The Arizona Republic
The Commercial Appeal
The Gadsden Times
The Record Searchlight
The State Journal-Register
Ventura County Star
What I favorite: The US Division of Rakuten should buy Local Corp (like 10 years ago Linkshare from Internet Capital/Actua) for an overtake of debts of less than 20 million and an offer of shares of Rakuten to the existing shareholders of Local Corp for additional 20 - 30 million.
How many years have you been pumping this bilge? Now, a month after they filed for Chapter 11 bankruptcy, you're still pumping. Go back the LOCMQ board.
With nQuery by Local win IAC an asset, which has after my estimates a lot higher than the 20 million debts of Local Corp - after my estimte between 30 and 50 Million and a first entryx in the nternet of Things.
I hope, that the development of nQuery has continued and will continue - for example the enter into default search via browser in 2H/2015.
Some facts about nQeuery by Local from LOCM - Roth Presentation - March 2015:
Growing mobile searach demand
- 20 Million unique visitors per month
- 18 countries (LATAM + US)
- EMEA & APAC expected by 2H 2015
- Enhaicing paid content
- Enter into Default search via browser - expected 2H2015
Surce: LOCM - Roth Presentation - March 2015
Local Corp will be a Chapter 11, where shareholders do participate in the plan
"Investors should be cautious when buying common stock of companies in Chapter 11 bankruptcy. It is extremely risky and is likely to lead to financial loss. Although a company may emerge from bankruptcy as a viable entity, generally, the creditors and the bondholders become the new owners of the shares. In most instances, the company's plan of reorganization will cancel the existing equity shares. This happens in bankruptcy cases because secured and unsecured creditors are paid from the company's assets before common stockholders. And in situations where shareholders do participate in the plan, their shares are usually subject to substantial dilution. "
What is the value of the directory of Local Corp?
Top 25 Local Business Directories
Monday, May 11, 2015 (Web Marketing Today)
At Web Marketing Today, we talk a great deal about the value of claiming your business listing in local directories, such as Angie’s List and Yelp.
Local directories are important for three reasons:
o They routinely appear in search results for local information;
o A local search is often the last stop before a consumer takes action;
o Without extensive SEO, your business stands a greater chance of being found by search engines via a directory than through your website.
Local Corp is part of the list of twenty-five of the top directories — arranged alphabetically — where you can claim your listing. Most are free. In some cases, directories offer both free and premium listing service
IAC would win an infrastructure in place to begin and Local Corp had begun executing programmtic campaigns: Built a proprietary cross-platform data tracking tool and added third party media buying platforms to leverage and monetize first party search intent data
1. Step of Programmatic Workflow: Consumer visits publisher site
2, Step of Programmatic Workflow: Publisher Ad Server
- Any premium buyers?
- What is known about this consumers?
3. Step of Programmatic Workflow: SSP (Supply Side Platform)
- Adds logic on consumer
- What is known?
- Has consumers been seen before?
4. Step: Ad Exchange
- Looks for pre-cached bids
- If no pre-cached bids exist, request for bids open on exchange's network of DSP's & other exchanges
- Winning bid is selected and information to serve the ad is passed back to the publisher site
IAC would win the partner-network of Local Corp with over 5 million MUV's and approximately 1,000 partner websites, such as local newspaper, television websites and other third party online publishers? .
Local Corp's Network, which reaches over 5 million MUVs, is our second largest source of revenue and is our largest gross margin business by percentage and in real dollars. Our product is a nationwide database of local business and product listings along with ad feeds which monetize those listings. We provide our product in the form of a hosted solution or via an ad feed solution. Our hosted solution is designed to generate search engine optimization (“SEO”) traffic to our partners’ sites and this helps those partners to increase their reach to new online users. As with Local, we monetize those users with ads placed alongside our content and we share revenue generated from those ads with our partners. Our ad feed solution is provided to sites that
prefer to maintain their own look-and-feel and we share revenues in a similar fashion. Our Network consists of approximately 1,000 partner websites, such as local newspaper, television websites and other third party online publishers. We have a twelve month auto-renewing agreement terms with the majority of our partners. Our Network enables us to reach a larger audience than we can reach through our Owned and Operated properties and platforms alone.
duh---yep---that is obvious---thanks---and with Tinder involved---the valuation will probably be out of the ballpark
I dont believe shareholders get in on the IPO. However a successful ipo should have a positive affect in iaci stock since they will still own 80% of the match group.
IDI will get access to the value style indexes courtesy of the FTSE Russell. What’s next for this major company, can it get an upgrade to $20?