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...to leave the USA if Donal Trump is elected POTUS, according to Bloomberg news.
Well, Barry Diller why don't you pack your bags and git now! You ashkenaz anti-Christ.
Sentiment: Strong Sell
Every amount of assests (without Total Current Assets) above 17,151,079.03 are value of the shareholders
Sensational progress in only one month
Total Current Assets and Total Liabilites at 08/31/2015 after UNITED STATES DEPARTMENCE - OFFICE OF THE UNITED STATES TRUSTEE - CENTRAL DISTRICT OF CALIFORNIA
Total Current Assets $14,683,187.46
TOTAL LIABILITIES $31,742,358.49
Net-Position of Debts = 17,151,079.03
Total Current Assets and Total Liabilites at 07/31/2015 after UNITED STATES DEPARTMENCE - OFFICE OF THE UNITED STATES TRUSTEE - CENTRAL DISTRICT OF CALIFORNIA
Total Liabilities = 31,612,525.52
Net-Position of Debts = 18,490,361.89
IACI would win an infrastructure in place to begin and Local Corp had begun executing programmtic campaigns: Built a proprietary cross-platform data tracking tool and added third party media buying platforms to leverage and monetize first party search intent data
1. Step of Programmatic Workflow: Consumer visits publisher site
2, Step of Programmatic Workflow: Publisher Ad Server
- Any premium buyers?
- What is known about this consumers?
3. Step of Programmatic Workflow: SSP (Supply Side Platform)
- Adds logic on consumer
- What is known?
- Has consumers been seen before?
4. Step: Ad Exchange
- Looks for pre-cached bids
- If no pre-cached bids exist, request for bids open on exchange's network of DSP's & other exchanges
- Winning bid is selected and information to serve the ad is passed back to the publisher site
Excellent for nQuery by Local From Local Corp
The Internet of Things (IoT) is rapidly finding its way into more and more aspects of our lives — and that’s good news for local marketers. This evolving market, which creates connectivity between everyday objects, is currently estimated at $655.8 billion, according to the International Data Corporation (IDC), and expected to grow to $1.7 trillion by 2020.
“We came up with a set of initiatives that we’ve been executing that allow us to leverage the traffic and data we collect about consumers and consumer intentions through our search business, and leverage that programmatically. We’re well on the way to building a programmatic platform. On the mobile side, we wanted to provide a solution for search for mobile phone users that was different than what the Google/Yahoo traditional browser vendors were doing.”
CEO Fred Thiel at May 5, 2015 in an interview with Annie Melton at Street Fight
“The value of the [company’s] business lies in its technologies, unique products, scalable platforms, extensive partner network, employees, and the thousands of customers and clients who use its services daily,” Mr. Cragun said.
Any sale would need approval from Judge Scott C. Clarkson, who is presiding over the new case."
Kathy Stech in Wallstreet Journal - Jun 25, 2015
Pay-per-call demand is poised
According to BIA/Kelsey, $64.6 billion is spent annually across various types of media on
local ads — from merchants as well as ad agencies, networks and major retailers — to
generate calls to businesses.2 Considering that worldwide mobile phone penetration is projected
to reach 70% in 2014, with nearly two-fifths (1.75 billion) owning a smartphone,3
and with the proliferation of mobile phone use for searches, pay-per-call demand is poised
to increase. Additionally, call volume to businesses through mobile search is projected to
explode — from about 30 billion calls per year in 2013 to 73 billion by 2018. Less
"We believe our unique local search traffic is very valuable for publishers and advertisers, our mobile search and programmatic solutions provide distinct advantages and our patents, in particular our pay-per-call family, are very valuable."
Source: Transcript of the last Conference Call of Local Corp direct at Seeking Alpha
What is the value of the directory of Local Corp?
Top 25 Local Business Directories
Monday, May 11, 2015 (Web Marketing Today)
At Web Marketing Today, we talk a great deal about the value of claiming your business listing in local directories, such as Angie’s List and Yelp.
Local directories are important for three reasons:
o They routinely appear in search results for local information;
o A local search is often the last stop before a consumer takes action;
o Without extensive SEO, your business stands a greater chance of being found by search engines via a directory than through your website.
Local Corp is part of the list of twenty-five of the top directories — arranged alphabetically — where you can claim your listing. Most are free. In some cases, directories offer both free and premium listing service Less
• Over 16 million business listings
• Search and filter functionalities
• Social Media, video and map integration
• White label to maintain your brand
• High RPM from ad partners
By adding Local Corps directory to your site, you will see consistent gains in audience as your site appears in more online searches. Our technical account management team manages the content integration and optimization, along with proactively address any algorithmic changes, keeping your traffic growth upward moving. Plus, we have deep and long-lasting relationships with the largest advertising partners, providing you with access to the most lucrative monetization opportunities.
IACI would win nQuery(TM) by Local
nQuery(TM) by Local provides a complete responsive solution to create powerful search experiences in a configuration that meets your brand’s needs. Our white-labeled, hosted search application incorporates the most essential features and functionality and is easy to integrate.
Plus, the search results page maintains the look and feel of your site, including the addition of your logo. nQuery also drives searches into existing apps, games and platforms to further drive brand engagement.
And, while you offer your users a high-quality search experience, you make money with search advertising. Ads are served automatically as part of the search results, so you don’t have to do anything extra
14 Issued Patents of Local Corp
Searches Assisted by Multi-Level Menus
Search Selections with Supplier Information
Dynamic adjustment of Telephone Listings
Dynamic adjustment of Telephone Listings
Directory assistance using keywords
Bidding for directory assistance
Bulk Web Domain Generation
Geocoding related Webpages
Indexing Found Geocodes with Webpages
06/11/07 Indexing Found Geocodes with Webpages
Provision Of Localized Shopping Based On Geocodes
Methods and systems for enhanced directory assistance using wireless messaging protocols
Patent number: 8359049
January 22, 2013
Technique for locating relevant advertisements through the use of semantic keyword searches with claims directed to software, systems and methods in which semantically related keywords may be used to locate relevant fee generating advertisements that may monetize better than other available response ads.
Patent number 8,725,572
May 13, 2014
Search Engine and Indexing Techniques: A local search engine geographically indexes information for searching by identifying a geocoded web page of a web site and identifying at least one geocodable web page of the web site. The system identifies a geocode contained within content of the geocoded web page of the web site. The geocode indicates a physical location of an entity associated with the web site. The system indexes content of the geocoded web page and content of the geocodable web page. The indexing including associating the geocode contained within content of the geocoded web page to the indexed content of the geocoded web page and the geocodable web page to allow geographical searching of the content of the web pages.
Patent number: 8972371
Mar 03, 2015
IACI must only overbid the planned steal of the assets of Local Corp through the CFO and his cronies for less than 20 million. Actua should look after a direct contact to Judge Clarkson from the Bankrupty Court, because the CFO Cragun want to steal together with other bandits the assets of the company for pennies.
IACI needs only $20 million or less to pay back the debts of Local Corp (or overtake the debts) and could for example additional offer for 200 shares of Local Corp one share of IACI, which would by 23.4 million outstanding shares of Local Corp the number of shares of IACI only increase 111,700 shares - a very small dilution.
The $20 million for the pay-back of debts can Actua refinance through a sale of not needed assets and/or licensing the 14 valuable patents of Local Corp.
Local Corp did a lot of right steps not fast enough - but Local Corp is very atractive for an take-over: Transforming the business and entering rapidly growing digital ad markets by leveraging Local Corp's premium audience
OLD BUSINESS MODEL of Local Corp:
- Opportunistic short term focus
- High revenue concentration risk
- Limited innovation
- Focus on complex SMB market
NEW BUSINESS MODEL of Local Corp:
- Long term value creation; bottom-line driven
- Diverse revenue streams
- Rapid lean production interation and innovation
- Differentiated value propositions
- Shift to enterprise advertisers
" Local Corp have created a huge opportunity in two areas. One is in programmatic, the other is in mobile search.
We came up with a set of initiatives that we’ve been executing that allow us to leverage the traffic and data we collect about consumers and consumer intentions through our search business, and leverage that programmatically. We’re well on the way to building a programmatic platform. On the mobile side, we wanted to provide a solution for search for mobile phone users that was different than what the Google/Yahoo traditional browser vendors were doing."
Local Corp CEO Fred Thiel, Tuesday, May 05, 2015 (Street Fight Magazine)
With nQuery by Local win IAC an asset, which has after my estimates a lot higher than the 20 million debts of Local Corp - after my estimte between 30 and 50 Million and a first entryx in the nternet of Things.
I hope, that the development of nQuery has continued and will continue - for example the enter into default search via browser in 2H/2015.
Some facts about nQeuery by Local from LOCM - Roth Presentation - March 2015:
Growing mobile searach demand
- 20 Million unique visitors per month
- 18 countries (LATAM + US)
- EMEA & APAC expected by 2H 2015
- Enhaicing paid content
- Enter into Default search via browser - expected 2H2015
Surce: LOCM - Roth Presentation - March 2015