This drop is mystifying to me given the magnitude of it and over such a short period (with much of the drop preceding the market meltdown). I don't know if it has to do with disappointment that the spin hasn't occurred yet or what. I also am concerned that the Company is not purchasing any of its stock in the open market. If I recall correctly, they purchased no stock in the prior quarter and, if they are purchasing this quarter, it makes the drop even more frightening!
Thanks for the response. So I guess we are all just hanging in there waiting for the Ebola scare to lighten up. Where do you project that Iaci should be a year from now? What do you think are it strengths going forward? Thanks..
Local Corp Potential Buyout
Most important question: Who are the potential buyers? After my estimate Yelp, IACI, Groupon, Yahoo, Alibaba (China) and Rakuten (Japan) are my favorites for large bids for Local Corp. Also able are Google , Amazon, eBay, and Microsoft.
Corporation Launches Mobile Display Ad Network
Targets Market Expected to Reach $16.3 Billion by 2016
IRVINE, Calif.--(BUSINESS WIRE)--Apr. 9, 2014-- Local Corporation (NASDAQ:LOCM), a leading local advertising and technology company, today announced the launch of its new mobile display ad network for advertisers and publishers.
The company’s new mobile display network provides advertisers with additional reach and exposure for their brands through the distribution of relevant display ads across Local’s extended network of mobile-enabled sites and apps.
“The launch of our mobile display ad network is a natural progression as we focus on becoming a mobile-first company. It also demonstrates one more way we are connecting advertisers with the increasing number of mobile-enabled consumers."
“According to eMarketer, US mobile display ad spending is expected to grow from $8.1 billion this year to $16.3 billion in 2016. “We are excited to utilize recent investments in our technology platform to further advance our mobile footprint in this growing market. We delivered impressive year-over-year network growth of over 140 percent in 2013, and the release of new mobile products for our advertising partners will continue to provide additional revenue opportunities for the company.”
The mobile display network distributes targeted mobile display ads from top advertisers to consumers through leading mobile-optimized sites and apps, including the mobile-enabled version of Local Corp.’s flagship site.
The result will be an excellent article of John Rampton from June 1, 2014 in Search Engine Journal.
Wikipedia about Patent & Patent Application examples by Pay-Per-Call
Patent & Patent Application examples
2000 - A number of US patent applications have been filed by Ingenio since 2000. Including one for “Method and apparatus to provide pay-per-call advertising and billing”. Additional applications by Ingenio are mentioned here.
2004 - Google’s senior research scientist filed US patent application covering Advertisements for devices with call functionality, such as mobile phones.
2005 - Callgen filed UK patent application UK0504574.5 covering the application of Pay-per-Call in Affiliate Marketing. A number of individuals applicants filed US application US7689466 for Dynamic Pay Per Call listings (Patent was granted in 2010), and US application for an Integrated pay per click and pay per call listings (patent 8239273, granted 2012).
2007 - Local Corp grant patent 7,200,413 relating to a referral model such as pay-per-call listings.
2007 - RingRevenue files patent 8,238,540 for managing a pool of phone addresses.
2008 - Click Interconnect Inc auctioned a number of U.S. Click-to-Call and Pay-per-Call patents.
2012 - Local Corporation Granted U.S. Pay-Per-Call Patent 8,306,208 for a pay-per-call Enhanced Directory Assistance method or system.
And I am sure, that this patent will be part of the a newer list of Wikipedia, too:
Local Corporation Granted U.S. Mobile Pay-Per-Call Patent
Third Enhanced Directory Assistance Patent Focuses on Mobile Implementations
IRVINE, Calif.--(BUSINESS WIRE)--Mar. 6, 2013-- Local Corporation , a leading online local media company, today announced that the U.S. Patent and Trademark Office has granted the company patent number 8,359,049, which covers a mobile, pay-per-call Enhanced Directory Assistance method.
You must only substitute xxx through the right letters
Local Corp's powerful shopping infrastructure is unparalleled
Benefit from our dynamic shopping engine that indexes products from over 120,000 retail stores nationwide. Powered by the patented Krillion localization engine, we capture the most current product, pricing, and inventory information across leading consumer brands to deliver locally relevant, up-to-the minute shopping content to your audience
Local Corp. Uses Krillion API to Grow in New Markets
Friday, July 18, 2014 (ProgrammableWeb)
Expertise in working with APIs and big data is paying off for Local Corp. Local built a $100 million business by aggregating huge amounts of data and then serving ads to consumers searching for local business and product listings. Local is now using APIs to extend its local-search business into fast-growing markets such as mobile shopping apps.
"Krillion by Local" offers powerful API access to real-time data about 120,000 retail stores, 4,300 shopping categories and 3 million product SKUs.
Local acquired local-search startup Krillion in 2011 for its local-shopping data engine. Local invested heavily in Krillion's technology development, leveraging Local's expertise in working with large data sets to scale Krillion's API resources. Local reaches 10% of U.S. Internet users through its sites and syndication network and serves more than 3 billion ads a day. These huge traffic numbers are supported by sophisticated back-end technology. Local made it easier to get data into Krillion programmatically, and its product data set grew exponentially.
Krillion by Local now powers local-shopping experiences for apps
If they want to keep the applications business. Buy something good like SNCR.
They should dump their shoe buy business. Too much competition in ecommerce.
Match - this would include dating, tutoring, and home advisor. All 3 services are in the business of making matches between two individuals. This area has substantial potential growth.
Media - an interesting business. I would like to see how vimeo can be monitized and what additional shows like electus and college humor they can find and fold into this.
Websites (aka content driven advertising model) - this includes ask, investopedia, about, price runner, urban spoon, city grid, coupon alert, etc. They should also acquire ehow. This is the business of providing information and selling ads to go with it. Again, a specialized business, but they understand how to do it very profitably. They can and should add ad driven video content to this group.