Not an unhappy employee....sorry to burst your bubble junior. I see its back under ten as predicted where it will continue to flounder. Please read the last transcripts from earning calls before you speak. You must be friends with that same idiot who stated that the $75 million dollar special dividend was creative!!!!! It just added more debt, what tools.
Can't comment on the timing but I concur that this company is struggling and headed toward oblivion. They are being attacked on the high end (Equinox, Lifetime) and on the low end (Retro, Crunch, Planet Fitness, Fitness19, and more). CLUB has no viable strategy for survival as a mid-priced product. The NYSC near me recently replaced much of the popular equipment with their UXF branded playground. The chalkboard attached to the chain link fencing (no barbed wire, thankfully) that surrounds the playground says how AWESOME the new area is. If you have to keep reminding people how AWESOME it is then maybe the AWESOMENESS is in your head. This is a thinly veiled attempt to increase their personal training revenue (documents posted on line back this up) while the result will be the loss of members who are wholly p*ssed that equipment is removed to create an exclusive personal training area. Members are not stupid.
They replaced their commercial-free music station with a NYSC branded channel that includes...advertising. Recently the wall-mounted ad posters came down with new ones about to be installed. In other words, they are desperately trying to figure out how to increase revenue per club.
Best strategy would be for them to sell off the suburban clubs to local owners who can focus on serving their regional clientelle instead of worrying about building a brand.
Gonna drop like a rock tomorrow morning, look forward to layoffs and club closing as it seems things are beginning to erode. That special dividend is looking more of a bust now than something so creative. Remember I told you that no one benefited but the insiders!
Boy that special dividend couldn't have come at a better time, didn't it!!! Adding another 75 million dollars of debt, wow what a genius move. Not such good press coming from Wall Street doesn't help either. Cash flow issues, letting sales force go, what's next? The stock will languish at this price for awhile and with no sizable move upward in the coming months won't even cover the additional 75 mil of debt. Don't be a fool and run as fast as you can towards the exits as the only benefactors here will be the insiders, don't help make them any richer.