I was using my wife as an analogy to refute your point, something you clearly don't understand given your limited grasp of the stock market, I assume you don't know much else either. Which is clear by your long position in this company.
Sentiment: Strong Sell
You are talking about a WIFE to help you make an investment decision (JC Penny)..we are not talking about wifes' ,girlfriends or the like. Can YOU make decisions without her?? Sounds NOT..Our approach while not 100%..has beaten out anyone we have talked to or heard from..WHEN ALL BLOOD starts spilling and GLOOM and DOOM persist..it just may be the right time to nibble..Thats what we do and it works for us..Semper Fi..
New CEO JJ Buettgen described efforts to make the flagship brand more lively,
approachable and fun – in effect closer to but not all the way back to the brand’s
bar & grill roots. Over the past several years, the goal had been to reposition
Ruby Tuesday up to a higher quality and higher check brand position. Changes
will include more lower priced and familiar menu options as well as a shift in the
nascent TV advertising efforts. The company plans to spend $71-$75 million in
advertising in FY 2013 down from prior plans to spend $77-$82 million.
Management plans a near term shift to more couponing in its 4Q (May). We think
this move reflects more pending changes in advertising.
This round of turnaround efforts for Ruby Tuesday have just begun with
management ranks being filled out by the new CEO. It is premature to pass
judgment on new efforts but they will take time to implement.
I am waiting for a futher sell-off in the senior bonds to buy some and wait for a turnaround with a yield above 8% and better protection.
I'm sure I'd look at other things as well, but the fact that I enjoy the food and atmosphere is definitely important for me. If I perceive value in the customer experience I'm sure other do. I trust where I'm at as a consumer to feel good about that. That said, if they are selling a hamburger for 10, but it costs them 15 to make it, I'd probably stay clear. MY PERCEPTION is important in MY INVESTMENT though.
Talking to management? Store management? Do you really believe they have any kind of insight into what the company does as a whole? My wife likes to shop at JC Penney sometimes, does that mean I'd invest in them? Probably not.
Also, real estate won't do them any good unless they liquidate it to offset their losses or pay down debt.
I have watched this stock go from low 30s, to under a dollar a share. There are no fundamentals in RT, only dumb luck which I fear is going to run out shortly.
My advice to you is to invest with your head. Not because "you like to eat somewhere".
Sentiment: Strong Sell
Must be the final curtain call. See ya Ruby! You had a decent early run, but as with most fat girls, you gassed out and fell hard.
We dont normally take the time to answer foolish statements such as yours "fact you eat there etc" but consider for a moment...We are a retired group of Marines who invest ONLY in what we visit, eat at, buy at etc..We talk to management, customers and the like..Not to harp..but..we started with Cracker Barrel when they had 2 stops along the road to Fl..started buying at eight dollars..(sold way before hugh run this yr), CAKE when it first opened in Ca.. DRI way back when it first acquired Seasons 52...and even RT bought at $8 sold at just under $15 (its high for a while)...Yes RT is good food, reasonable prices BUT lacking top noch executives. Their real estate is worth more than shown on their balance sheet, and for our 2 cents..when "all see and fear the worst" it just might be time to wet your feet..Semper Fi..
Buying a stock based on the fact that you like to eat there is a good way to lose your shirt. Good luck.
Sentiment: Strong Sell
I actually like eating at this place.....must be just nice ones in OHIO. Food is good, atmosphere is fine.....big menu, good drinks.....may have to buy some if it pulls back more
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Sentiment: Strong Buy