and own TPX into the call tonight for a pop to $50. it wasn't misdirected advertising last quarter that hurt sales for SCSS, it was TPX kicking their hind end and taking share.
TPX headed to $75 this year.
I know they are hitting the mark with their new commercial. I would like to see their stores be the go to place for a great night sleep. Personally, I snore and could wake up the dead. Explain to customers what steps to take to get a great nights sleep. I hear them talk about the heat thing. I would love to see a sleep kiosk outside the store or online. A protential customer takes a pointed survey, so sleep comfort can advise them. Also, I would love to see fired up sales people (for x amount of dollars, you get a share of stock... or something. I want to work at a store, but they only hire full time people. This company will go back to $36 a share... It may take a little time... Let's get fired up here... I know SCSS reads these post.
Sentiment: Strong Buy
20 million is a nonsense number. But I'll grant that the audience Limbaugh does have is no doubt more gullible than almost any other. So perhaps not a bad venue to advertise after all.
Rush Limbaugh brought back AM radio. With over 20 million listeners how many of those will buy a new bed this year? 1 out of every 13 listeners will buy a new mattress this year. Do the math and realize everyone deserves the most comfortable level of sleep that exists only on a Sleep Number bed!
A dying demographic? I didn't realize at 34 years old I was "dying". Well, thanks for the heads up. I was actually thinking about purchasing a sleep number bed because Rush had talked them up for so many years... but alas, after the Fluke nonsense, I will never buy a Select Comfort product! Truth of the matter is, Rush told this company to go pound sand, they will never be allowed to advertise on his show again.