and it is let's say straining to think anyone actually believes Quik still "has relevance" anywhere... listen to the call to learn they have decided they are losing revenues and having difficulty marketing the current products in "developed markets", [most disturbingly in the U.S.].
That includes So Cal to be sure -- we haven't seen anything with the logo other than out of style looking Snowboard jackets in call it 4-5 years... and none of the Footlocker or #$%$ or any other footwear retailers we know of even carries the DC anymore.
Do you have kids? Ask them if they or any of their friends would buy any of these 3 lines these days. Unless they are let's say clueless about what is hip and cool, they will tell you none of their friends or they would wear any of the stuff sold by ZQK. Again, all you have to do is listen to the call to know that -- mgmt was pretty straightforward on this point.
I grew up in San Marino, summering in Newport Beach as a kid. After a 14 yr career in NY, I moved back to L.A.... How many times have you surfed with the co-founders?
As for what the market thinks of these shittey results? We'll see over the next couple of months, but the AH session tells you nothing -- less than 35k shares traded after the release, including us adding a few more shares shorted at $7.70 -- likely cover for a mm who shorted the NY close. Hey, we wanted to feed the animal who was hungry for his easy 20 cents. LOL
Pick your poison, but all of the wire services have it right: "Revenues down broadly"; "Revenues and earnings miss" ,"ZQK reports broad revenue declines"... and while most of the analysts were cordial on the call, if you listen to the call you'll see they all feel duped again and those with any intellect realize that to get anywhere close to the now stuffed back half guidance and growth outlook, they are going to have to hold margins while dramatically expanding revenues... kinda hard to do when ZQK is closing stores, shutting down product lines, canned most of the sales force and marketing staff and are starting from scratch in most markets, "hope" to find distribution in China because it is a big market (LOL), "hope their spiffy new Russian storefront business doesn;t get hosed by Putin (LOL) and are taking DB Footwear down line (same story as last Q yet no progress to show anytime soon) because they can't sell premium priced product in the "highly competitive" footwear game.
They are F'd alright, and so are the longs -- whether they figure it out now or after a few more missed quarters doesn't matter to us. Hey, the analysts will likely beat the shite out of this tomorrow, and if their reports don't this Q, they will look REALLY incompetent after another serial Q in a row of dog S results from this weak exec team. And if the stock runs up another 10% or so after the goofy call? THEN we'll get SERIOUSLY short.
Incorrect except that we are short again as of this week... but only for fun as it is a small position. We own it just asmidge below $8 -- come and get us on that desperation bit. LOL
Funny to think you idol believers that Quik has any brand power left think we know less than you about this company and the brand histories (hint: I have known Randy and Bob since 1985). The ironic thing is that by the time they sold out Rossignol for call it nothing with an $800m+ hit and messy recap along with a mound of debt to saddle the flexibility forever, that asset/brand was the only one left with sustainable brand power.
Roxy always was about #$%$ cheap clothing for the WMT set, DC Brands skateboards shoes lost all relevance 10 years ago, and Quik, arguably the original and best surf shop lifestyle brand (high quality fabrics, cool logo and excellent construction) copied by many while they took the brand first to big stores like JWM and then ruined the quality and cache value by going on down to Kmart and WMT bins. How about you just wonder how I know the two founders? (Hint: I knew Rob and Randy, founders, before the IPO.)
As for being sold in the next 12 months, this has been shopped repeatedly -- before Rob left. If you were ceo and founder, you'd have wanted to go out with a change in control premium, too, but no one wanted it then... and sales are off the irretrievable cliff now. Every pm who owns it is in for a rude awakening over the course of this year... serial quarterly disappointments will continue... Just give a listen to the Q&A and read through my posts from the last two Qs (just a click to pull em all up -- not "15 posts a minute" as you s headedly suggest.
See, this is all way too predictable as I called last Spring; no one wants to buy it, and anyone who knows anything about branding, esp teen clothes and anachronistic styled product lines, knows that when a brand is dead you shut it down and start up a new logo and brand. Happens every year.
I agree about dressing this up for a sale, and so does the market. It's not down AH. Quiksilver is still extremely relevant (coming from somebody that lives in So Cal), and the brand will fetch a premium. Look for $10+ buyout.
Squeezey...since you find it necessary to post about 15 negative comments a minute, it is obvious that you are a desperate short and have no credibility whatsoever. I predict ZQK will sell within the next 12 months. To me, it is obvious that the current team is dressing it up for sale.
They were once highly desirable brands, too...
Maybe this special management team should go buy those dead brands and add them to the "emerging markets" revenue rejuvenation plan!
Those brands will be cheap to buy, about like what they got out of the Rossignol deal... and they can issue a bunch more debt unsupported by ebitda and thin equity capital. LOL
All of the pm who have been chasing this are going to listen to this call and fire their retail analyst who suggested getting long the "turnaround plan." It has been more like a "self-impalation, kamakazi torpedo plan."
Battle cry: "Cut costs, fire all the marketing staff, whack the product lines, go down market with the shoes and find non-English speaking markets who might buy these dead brand products, even if you need to call Russia the best new market. LOL
As i this, ceo is talking about a #$%$ strip mall where they refurbed a storefront and turned it into the "model store" for turning things around... this guy should be on SNL as the new comedian! And now he's talking about small store beach distribution in Brazil, land of poverty, for Roxy?? Holy S... so much for the once proud Quik brand -- top quality and expensive lifestyle clothing!
The analyst's GFL comment was repeated on this "going down the pricing spectrum" idea...
Management says hey, we are cutting costs and really think everything will be great on revenue growth once we figure out how to distribute products people want through sales people we don't have on staff yet... but man can we cut costs and inventory! And while we have no sales in china, man if we do someday we will have some revenue growth. And yes, we are still cutting sku lineup and yes we are going to use our Asian marketing firm to develop new product lineups. ROFLOL!!! What a clueless group of "executives."
read that eulogy if you missed it before.
And have a listen to the analysts... they all understand this company is hosed.
it got to below $6.70 before bouncing on lame enthusiasm of what must be older age pm who don't understand ZQK and DC Brands are both dead... so is Roxy.
But don;t take my word for it -- ask any kid who speaks English what (s)he thinks of those brands. LOL
LOL. They tax effected the operations for peanuts... but no SFAF 109 reversal of the prior period reserve for the net deferred tax asset... again, meaning they don;t foresee taxable income in the filed returns as being "more likely than not" during the foreseeable (call it the next 5 or more years) turnaround period as far as their auditors are concerned.
If you listen to the new cfo talk about this technical accounting, it is obvious he has no F idea what he is talking about. LOL
ZQK and DC brands WERE great brands, but not for the last 8 years. If you are under 30 you should know that kids would not wear these brands -- they think they suk.
This exec team has no idea how to execute a turnaround plan for anything other than cutting costs. Incredibly, they don't seem to even understand how completely eviscerated these brands are. I'm going to pull up my comments from the last two Qss, because even though some delusional pm have been buying these shares, the smart guys are headed out the door. Notice the huge vol of late without a corresponding increase in short interest?
They didn't just miss, they missed on every line item except for the girl's brand which was up almost nothing. And while they call it progress on the online initiatives, they are grwoing a pissant base.
Now he's talking about "ongoing erosion" in the account base, and that they need to rethink and rehire a new sales force to sell their brands. Now too he is going into how they are trying to figure out how to repenetrate the U.S. market as wholesale distribution is not going well... uh duh...
The reason for that? No one who speaks English wants to wear any of these dead brands, even if they take 14 yr old DC brand skateboard fashions down line. What a riot!
Again, we have shorted this from above $8 to less than $5 and then again from almost $9 to below $7 to cover last Q (see our posts over time here), and the goofy chasing seen here in recent weeks let us re-establish a short position here in recent days. Thanks to all those chasing this up to make that so lovely.
The stock is going to be crushed if any other 13F filers or analysts are listening to this incredibly awful conference call tonight.
p.s. How about those ridiculous comments about "Russia is doing better so we hope that is not going to be disrupted?" LOL
Really think this company would be an attractive target for acquisition after some further work to clean it up. Great brand would fit well into VF, for example.
Only 15 minutes until the earnings are posted. The stock has started declining. It is in a meteoric fall mode. At 4:18 P.M., the stock is down $0.10 cents on 18,000 share volume. Good bye.