Another example of this was Sprint a couple of years back. You got free activation online but it was $35 a line in store! The CEO was doing t.v. Commercials telling people to come in and see what they had to offer while incentivizesing them not to, brilliant!
You're one of the first people to " get it " I worked at BN for 12 years and tried to explain this to management and they didn't understand! This policy actually pays, incentivizes, or rewards people not to buy or come to their stores. You could have even gone back to customer service and got a ship to home for the lower price and then it cost them shipping too, now that's not only crazy it is insane! I won't even get started on the added carbon footprint! Hey, they'll probably start a green campaign next month, lol!
I was looking for a book online the other day and both Amazon and BKS have it ONLINE at $13.99. The regular price was $19.99. But BKS lets you "reserve" the book at one of their physical stores and pick up in person. So I decided to do so and pick up in a nearby store rather than wait. I am a Prime Amazon member so it would have been free to me. BKS would be free if I my order was $25 or more. To my surprise, when I went to pick up the item at store, the clerk told me it was $19.99!! even though, I had reserved it online at $13.99 price (or so I thought). They refused to budge. I was told "I would have to go back and order online". So, BKS is willing to SHIP me the #$%$' item at their cost (I was prepared to order two books) at a LOWER price but they refuse to let the customer pick up the SAME item at my own cost for the same price they are prepared to honor online". So what is the value added vs Amazon?? no wonder Amazon is eating their lunch. It's the most idiotic thing I've ever seen. Best Buy and others are willing to match Amazon's price if it's sold by Amazon. But at least they get your order because they know you may end up buying other items and you keep going to them. BKS is willing to let those customers walk away very frustrated. It is a DOOMED Business Model no matter how you slice it.
i'm a buyer here. cost increases going into investing in college. spin off the profitable college segment and gtfo of nook and core retail which revenue increased 1.7% will still be doing 300m in cash. plus they have about 330m in cash on the books. its undervalued
Happened during the conference call, which I just got done listening to. The 2015 outlook for earnings is "flat at best" and projected cost increases trying to recreate themselves. Think the big boys got wind of it (check the timing of the big trade) and sold on it. If I was a major holder of this stock, I could find many other plays with much better earnings projections as well as better growth. Plus market is a bloodbath today, looks like the bears won the fight today.
We put drugs in the ink to make sure you fall asleep reading it!!!
The paper too!!!
Kindle will make you go blind!!!
The E-book is the DEBIL!!!
Sentiment: Strong Buy