It's not the activism activity alone, but sales are booming across TX, AZ, CA stores. The baseball and hiking season will take this to a $20 stock. Black Rock owns 1.5 M and they have great confidence in the management.
Their management is very conservative when it comes to numbers. That's why they stated even the Feb sales figures are soft due to lack of winter weather !! You will see their stores are jam packed these days, average family see a $200 gain in lower gas prices and the guys will spend more on sports items, IMHO.