Zynga, Inc. Message Board

Down more than 49% on a year-over-year basis, ZNGA saw its price target lowered to $2.50 from $3.35 at Evercore this morning. The stock has also trailed the broader S&P 500 Index (SPX) by about 20 percentage points during the past three months, so it's not surprising that most of the covering analysts are wary of Zynga Inc. The equity maintains just two "buy" or better ratings, versus 15 "holds" and two "sell" or worse recommendations. Interestingly, however, the security's average 12-month price target of $3.84 represents expected upside of about 36% from Friday's closing price of $2.82 -- suggesting further price-target cuts could be in the cards for ZNGA.
Personal Note: You know you're at the bottom when the stock is UP after a downgrade! Evercore is really on the ball - why didn't they downgrade it at $4.05? Instead, they wait to do it at this level? We will know when to sell it when Evercore says "buy". They are a great contrary indicator. Whistle

Generally, this is not a good sign, especially when horrid volume is taken into account. Nonetheless, ZNGA is long overdue for a dead dog bounce back to $3-. More than most stocks, ZNGA is news and innuendo driven, so the longs need a tidbit, even if it originates from TMZ. Recall the celebratory mood when the joint venture with BWIN was announced and 100 million shares crossed the tape and we leaped past $4-. Later it dawned on the longs that this partnership will do nothing to assist the bottom line for ZNGA, and we had the subsequent decline.
Longer term prognosis: Patient will remain breathing, but in the coming lack of earnings report, losses will accelerate beyond current expectations. Math can be a brutal subject, unless you enjoy numbers.

Sentiment: Strong Sell

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Nothing to see here until NJ news or the company figures out how to get some games on the top of Google Play.

ZNGA is deploying more talent on so-called midcore combative games in a hope to end the declining fortunes. The struggling game maker expects to reshape the company’s future by focusing on the mobile segment that is dominated by the new studio players.CEO Mark Pincus said in an interview “We could probably say that we have more working against new games in midcore than any other category.” The company has shifted many of its “vast and most seasoned game makers” to this segment, the CEO added.

Zynga Struggling
The move is expected to deliver higher revenue for Zynga Inc (NASDAQ:ZNGA), which presently is engulfed with all sorts of problems with no clear solutions. In the last year, the stock price of the game maker has plunged around 60 percent and is trading around $3.40, well below the IPO price of $10 per share.

For the first quarter, revenues were down to $264 million from $321 million a year before; also Zynga Inc (NASDAQ:ZNGA)’s monthly active users fell 13 percent over the same period. For the second quarter, the company expects a net loss ranging from $26.5 million to $36.5 million.

As a part of restructuring, Zynga Inc (NASDAQ:ZNGA) is also closing its unprofitable ventures like The Ville, Empires & Allies and Dream Zoo. The game maker has closed 18 titles in the last six months. A hint of success
Zynga came out in April with its “first of a barrage of planned midcore titles,” i.e. War of the Fallen. The game maker is still focused on its more casual titles, launching Draw Something 2 in April. Also, the company launched Running With Friends, last month. The game took the top spot on Apple’s iOS on May 15.

According to the CEO, these are positive signs resulting from the shift in strategy.

Also, War of the Fallen, a card battler, received positive reviews for the iOS app. The company wants to optimize on a general rule that in a multiplayer game people tend to pay more for virtual goods than in more casual games. As per Pincus the monetization is around 15 times “what we’ve seen across our With Friends titles on a per-player basis.”

Zynga’s Big test ahead
Zynga Inc (NASDAQ:ZNGA)’s turnaround plans will revolve around its games Battle-stone that was launched in May and Solstice Arena, which is expected to come out in few weeks. The performance of these games will be closely watched and will be a big indicator in ascertaining the company’s success or failure in midcore. Other midcore games from Zynga Inc (NASDAQ:ZNGA) are expected to come out by the year end.

Place your Bets !!!

Sentiment: Strong Buy

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