The stock is going straight up and is hitting new highs frequently. While that can be a good time to sell covered calls, I would want to be well paid for them. Now the stock price has gone through your strike, so you have to decide if you want to keep the stock. It would seem that there is more going on here than just a "good run". It is not like they are making a lot of money. I am puzzled by their announced buyback of $200 million of stock...it is at an all time high after all. I have held it for a good while, so I have to see what is going on...the industry is consolidating.