I agree that Superman is a terrible character; however he is recognized worldwide. I'm a huge Marvel fan...but I would be lying if I said the upcoming Batman vs Superman movie doesn't look fantastic. I think Time Warner will make a lot of money following Disney's/Marvel's blueprint for moviemaking over the next few years.
The character I'm most anxious to see in the movie is Wonder Woman. She looks badazz.
Well, I already have "skin in the game" with my Disney holdings. But I'm going to start accumulating TWX too....before the movie opens. I think it'll do $1.5 billion, which is also my projection for Disney's Captain America: Civil War movie. Both movies will "rock".