Even if it doesn't turn a profit due to high rents, at least the investment community will become familiar with the food. The volume in this is anemic. Meanwhile, the stores are packed and people keep coming back for the delicious food.
Sooner or later, the street will figure this one out.
It should double into the $50's, at least. It's now officially a viable restaurant chain that can go into any market, open three to ten stores and be profitable. It's proven. The growth ahead of the company demands a much higher PE ratio, at least double and I think we'll see that in the next six months.