I believe the mobile market is more profitable than free license.
Or HKTV can just dump the drama on Youtube, just like one of the drama they did. I do not mind watching the advertises
Sentiment: Strong Buy
Despite program development costs and HKMTV investment, HKTV still has a great balance sheet. Cash and investment securities minus debt still equals around $6 per ADR. Total assets minus debt equals HK$3,200m (about $10 per ADR), which is only HK$100m less than a year ago. (And I trust those numbers, Ricky has proven to be an honest businessman. That's probably why corrupt regulators are making it hard on him). If they could just be given a clear avenue to do business in HK, i.e., free TV licence, this stock would easily double overnight. That's why I keep a position, although it isn't a very big position. (Only 1500 shares). I am skeptical on whether "shoppertainment" alone is enough reason for HKTV to exist but maybe I am underestimating the potential there and there will be much "investortainment" when they launch that program next month. I guess we will see in the very near future.
The way HK looks now, a good chance that the Communication Authority will recommend granting a licence to the HK Chief Exec but he will over rule to kill it. I think the market is betting on the favorable events in November. Can something go wrong? Would Ebola land in HK? Guangzhou has over 300,000 African living there with many traveling in between their home town for business. But then, HKers can stay put and watch HKTV and buys from their shopping channel without setting foot outside.
Loss reported today but share price is holding so a good sign!
As far as the "judicial review" on the initial licence application "the judgment is pending as at the date of this announcement". Regarding the mobile TV transmission standard, "The High Court granted HKMTV leave to apply for judicial review on 20 May 2014. The substantive hearing was fixed to be heard on 26 to 28 November 2014". And to the new "free TV" licence application, "The application is being processed by the Communications Authority". Maybe one of these 3 issues works to HKTV's favor but maybe Hong Kong is completely corrupted and they have decided there is no place for Ricky in Hong Kong anymore. The stock still trades rather cheaply, lots of cash still left. But the company's future just isn't as clear to me as I would like it to be.
(In the latest report, the "Shoppertainment" concept is outlined. I don't know how to value this concept so I am cautious on buying any more shares. I would feel much better if they had received a "Free TV licence, which still might happen. I just wonder if there will be a place for Ricky in the new, less democratic Hong Kong)....
Our intent is to provide a delightful one-stop shopping experience to all Hong Kong people, from merchant sourcing, order placement, payment collection, same day/next day local product delivery to post-sales customer services, HKTV is going to be your primary source of “shopping happiness”.....our TV entertainment platform will be another delightful experience to people in Hong Kong who can reach this unique “Shoppertainment” platform through multiple internet-connected devices,.... Viewers can on one hand choose to watch our drama series or infotainment and variety programmes either on live streaming basis or on a video-on-demand basis, and on the other hand, pick and shop through the same or different devices.
......the benefit will extend to our advertisers, in particular for the merchants who have joined us for the Shoppertainment journey, which in turn can enhance our shoppers’ purchasing experience.....after watching the TV commercials presented during our drama commercial breaks, viewers can then go directly to browse the related product on our HKTV Mall no matter with ultimate purchase or not. This series of behaviour will not only enable us to capture the TV commercial viewership, but also the product browsing behaviour and shopping history. This big data analysis can provide unrivalled insight to our merchant-advertisers, ......The ultimate benefit is to deliver a more personalised shopping experience to our people in Hong Kong. HKTV Mall will be an unparalleled 3-in-1 platform bringing shopping happiness, visual entertainment and commercial effectiveness to all people in Hong Kong and to all our merchant-advertisers.....
HKTV to Premiere Dramas Online During TVB Anniversary Month
Ricky Wong (王維基) announced that he will be launching a mobile and online television service for HKTV in November, during TVB Anniversary month.
HKTV, which had failed to obtain a free-to-air television license from the Hong Kong government, will broadcast programs via the OTT (Over-the-Top) format online. The programs, which include variety shows and dramas, will be available for Hong Kong audiences through Smart TV, computers, and HKTV’s mobile app. It is expected that audiences for HKTV will reach at least 500,000 people in Hong Kong.
An official date for the service’s launching has not been revealed yet, but it is rumored that Ricky Wong plans to unveil the service on November 19, the day of TVB’s Anniversary. An HKTV representative said, “We will announce the launch date when it is the right time.”
In addition, HKTV will start a public poll for netizens to choose the station’s debut drama. HKTV has already completed filming series such as Police Boundaries starring Liu Kai Chi (廖啟智); Choose Your Battle starring Angelica Lee (李心潔); and Flow of the Years starring Felix Wong (黃日華).
Artistes Comment on HKTV’s Launch
Felix Wong’s daughter, Adrian Wong (黃芷晴), expressed, “That’s good! I filmed some variety shows before and I’m very excited myself. It’s been two years already! If our productions can be released in November, then I will be able to show everyone my performances. I’ve filmed three dramas, and one was Brain Detective , which was with my father. I also filmed My Mother is a Black Rose with Kara Hui (惠英紅) and another series called Final Days +5 . Of course, I’m most looking forward to the drama I filmed with my father!”
Leung Kin Ping (梁健平) expressed his excitement and said, “Of course, I’m thrilled to hear this! We all hope that our productions will be broadcasted for the public to enjoy. We’ve been waiting for so long!”
HKTV to launch free TV programs next month
After suffering a series of setbacks, Hong Kong Television Network Ltd. (HKTV) (01137.HK) will finally start airing free television programs with an over-the-top platform next month.
By mid-November, the public can watch programs via terminals that can be connected to the internet, such as a smartphone or a Xiaomi TV box, chairman Ricky Wong Wai-kay told Apple Daily. Many Japanese and Korean smart TV brands will also be preloaded with the HKTV app to allow the TV set owners to watch the programs.
HKTV will air two hours of drama, 30 minutes of variety shows and four hours of overseas drama every day at the initial stage, Wong said. It also plans to launch an online shopping channel.
He said the plan is to air less than 10 hours of TV content every day, and drama shows will be broadcast as early as 6 a.m. to break people’s habit of watching them at night.
The target audience is between 18 and 45 years old, Wong said, adding that he hopes people can watch the drama shows while they are working.
HKTV’s application for a free-to-air license was rejected by the government last October, and its mobile plan has been delayed because of a dispute over transmission standards.
The company has started marketing its TV programs to hundreds of advertisers last month, with rates comparable with those of industry leader Television Broadcasts Ltd. (TVB) (00511.HK).
Advertising fees for Police Boundaries, a police drama series, cost HK$588,000 (US$75,804) for every 15 seconds without any discount.
Fees for the most expensive drama series cost HK$738,000 for every 15 seconds, while rates for a comparable show on TVB cost more than a million dollars for every 30 seconds at peak time slots.
KK Tsang, a veteran in the advertising industry, said HKTV advertising fees appear expensive, but the most important thing is the viewership. If a lot of people watch the programs, then the rates are reasonable, he added.
Wong said he expects HKT
Ricky did not want to say more except for the above. The 4th qtr being the most important time for retailer, so expect the announcement soon.
The next announcement will be Ricky’s Shopping Market. As of today, HKTV has signed up over 300 merchants. The revenue stream is expected to be greater than its TV channel.
TV programming channel is to be launched in November in the form of OTT (Over-The-Top). Client end is via computers, phone app and media boxes. Advertising rates have been distributed to the advertising community.
My feeling is that this time is not going to be as bad. Less market expectation. Besides, the launching of the shopping channel will be in a couple months.