Selling under $10 a share . . . what fools. Ah well, another buying op for me.
Purchase one of their development kits, the one for the K40 is ideal, and you'd be surprised at what you get for so little and how easy it makes it to use their micro-frame systems to automate things that you'd never normally think about. Now you can build an integrated environmental control system throughout a house cheaply just by deploying sensors and opening and closing air ducts, lowering lighting, etc, in response, do it on the cheap, integrate a home security system into it, and the whole system is just a small series of cubes networked together . . .
Getting some "professional" security and HVAC people to do the same thing would cost well into the low 5 figures, whereas buying the parts and doing it yourself (assuming you're a geek who can do low level programming), very very cheap. And when you're done you'll still have the codebase to be able to do similar installations elsewhere.
Further, if you end up selling a great many of whatever you came up with, Freescale will help you integrate your system into a custom ASIC/motherboard and arrange for mass production through one of their other partners.
When I talked with their product people about use of one new product they gave me data sheets, directed me to where I could purchase the development kit, and offered to help if I had problems. People are going to be USING these development kits, as they are IDEAL for small scale industiral control engineering as well as hobbyist use, and they're going to be deploying them in all sorts of odd places.
I'm kicking the Motorola/IBM/Sieman PMC habit and going with Freescale. The last time I worked with an Intel embedded processor was about my best experience, and even that was pathetic compared to the Freescale system. My ONLY complaint is that aside from an RS-232 adapter for USB there's no way to use the Mac to program the system, its pretty much PC only, unless you use an emulator, which sort of makes your Mac a PC for all practical purposes.
I've got a Mac Mini I'll be sacrificing to work with these, once Win8 is out and I know that the CodeWarrior development environment for micro-controllers will work with it. Then they have 4 development kits that look like what I need to automate tasks at my ranch (fire monitoring, security, operating feed hoppers, etc) that previously had to be done by sending a person on foot, or with instrumentation requiring manual operation. Screw that when I can buy a $35 programmable computer on a board to handle something that is trivial, but on the whole soaks up a great many man hours in the long run. Enough to make i worth writing the code once and maintain the system rather than keep up with those mindless repetitive tasks.
Robotics is the future and Freescale makes just about all the tools to start getting into basic embedded systems all the way up to high end units with power rivaling desktop PC's. They'll even arrange to have wafers fabbed up if you need them, and are willing to buy them by the thousands :-)
how's the cfo stay in place while keeping all that debt and whorendous performance? does he have pictures of everyone?
no new products, no drive, new ceo has his hands full. He shud jettison the lot and start fm scratch.
Er, no, I don't think so, in this time IMDS has gone from .05/sh to .007/sh
Another bit of advice I'm glad I ignored :-)
You're preaching to the Choir. If you're expecting the numerous Captain Duncils on the
good ship lollipop FSL to listen to anything resembling common sense or God forbid, some
kind of ambition and direction other than floundering or mediocrity you're wasting your
time. They have no clue. You'd be surprised at the number of businesses they've lost.
( Designed out ). If you're expecting to make an impression on them you'd have better
luck eroding granite by flicking water off you fingers. FUBAR city. Knock yourself out.
I wanted to use a Motorola CPU for my senior class project when I was getting my degree in computer science. It was such a pain I ended up using an Intel CPU instead. Instead of a EEPROM version of a 65C02 I was stuck with Intel because Motorola wanted a freaking FORTUNE for the language kit and programmers reference materials.
I'll give Freescale this, they do produce a kit ideal for experimenters, they just failed to maket it correctly... Instead of thinking of it purely as an industiral controller they should also think of the product as an idea learning bench for general purpose computer in industry AND the home. Their K40 development kit is less than $150 not counting external sensors, motors, and such, and has plenty of inputs and outputs to control external hardware and read return data.
I'd have that thing and its software in a retail package and be pushing it, and later upgrades and sensor/motor upgrades as well. They could make an entire brand out of it and open up a significant secondary source of revenue that might, through people building custom systems then wanting them reduced to SCMC's, that they might just find it grows their primary business as well.
A long time ago, in a galaxy far, far away....
Motorola made a decision not to cater or sell to Mom Pop shops or small potatoes. That decision still seems to exist at FSL. It is absolutely the worst decision ever made by Motorola or Freescale or for that matter, any company on Earth. They need to nourish and support todays babies for tomorrows potentials.
Nevermind, FSL is as F'Ked up as Motorola
was. I hope they go broke.
Don't be selling your FSL for under $10 folks, it just makes you look dumb . . . And as for those who sold down to $8.50, well, I kind of feel sorry for them.
This is a $16 stock, with real functioning hardware, and just an utter lack of retail marketing skills. They have the potential to be the next "HeathKit" of the digital electronic programmable device controller world, robotics, the future, and they're blowing it, but sooner or later they'll wake up, partner with Radio Shack, and generate an entire new American generation of garage inventors.
Either that or their VP or product development should be taken out and fire . . . . well, I always thought a post and a firing squad was the solution to executives who don't take their responsibilities seriously enough to pursue all reasonable avenues of profit. Not a golden parachute, 12,000 feet AGL and a lead one.
Despair not, Freescale hasn't had the at least three years on the exchange it needs to show its potential. Most people buy an IPO with at least a one to three year time scale on it. I was just lucky enough to be able to accumulate some at an average price well below the IPO price.
So where some others.
That's because recent IPO subscribers buy them with the intent of immediately dumping them on the open market. Sure, if some of them do that it's not a big deal, there are others out there who didn't get full allotments or who are willing to pay a first day premium, BUT . . . when too many get allotments with the sole intent of dumping them, the of COURSE the IPO price won't be sustained in the short term.
Give it a month then take another look at it. I thought LNKD was a screaming short, and yet it hasn't yet tumbled the way I though it would.
Mindspeed does comms Freescale concentrates on Micro controllers isn't that the way it works. They MIGHT compete, but I don't see direct competition at the moment. True, there is a huge market for faster networking solutions, but there is also a huge market for programmable micro controllers, and they're just now starting to get cheap enough that one useful enough to be better than an analogue PID controller is available to experimenters/hobbyists at a price where the cost license for Windows (to use the development environment on my back) will be more than my outlay for the miniframe, two daughter boards, and the IDE. Add to that a pile of sensors, motors, and other gear and its less than $500 for what in my university robotics lab, such as it was, in the late 80's that costs 10's of thousands.
Freescale has a GREAT product line, they just have to get it in front of the hobbyist who will eventually create the "next cool thing" using their line of programmable controllers, then he asks for a 10k lot of a special chip, the next thing you know he's selling 5 million units a quarter. THAT'S where Freescale has to push, to the garage hobbyist who, with some venture help they can line up, creates a great new use for their products. And it's ALL in the software.
That happens once, it makes Freescale, twice, Freescale becomes quite valuable, the third time, independent developers will stay away from other Micro Controller products if it means upon presenting a prototyped consumer device Freescale aids them in final development.
Except I'm thinking of scheduling a meeting with them to come up with a whole new way to retail their development kits, etc, such as to increase sales by a small additional amount. Hmm Come to think of it, revenue wise, I don't think it'll matter much unless I had a plan to sell 4 times as much.
But, every little bit. . .
Freescale's vision is probably not what you think it is. Rich is leaving and they probably bring in another guy to make it leaner and more marketable... to break up and perhaps sold off for profits... just my guess
Let me put it another way.
If I were in charge I could make Freescale a very VERY profitable company with only a few minor inexpensive changes, and an obscenely wealthy one with a couple slightly more expensive ones, but they could all be done with Freescales existing assets and would increase their sales hugely.
Now, I've been involved in two startups, both still in business, one of which IPO'd and crashed (I was a senior programmer on that one) and the other one of which is still private (I was CTO during intial development then had to leave when my MS got worse).
Now, I come with alot of baggage, but I'd probably be cheaper all around than Rich is even with full time nursing assistance and an office that doubles as a hospital room. I'd take a quarter his salary plus my support while I'm working where I'm living at Freescale (Kind of like the White House) and I'd take all that compensation in under the water options.
I'm THAT sure i could grow the market cap. And if I'm wrong, all Freescale would be out would be the cost of my keep for a few years. Heck, I'll even take options that expire 5 years after I leave the company, since any gains after that wouldn't be my doing.
I think companies like this should be run by engineers with "suits" to do the administrative work but NOT make strategic business decisions. The companies I've seen run purely by engineers tend to be good, but stay small. It takes a fusion of the two disciplines, or members of the two disciplines working in concert, to make a successful company.
And never ignore your CTO . . . particularly if he knows way more about the details of his field than you do. That second company is only still around because they started following my advice AFTER I left the company. And after two bankruptcies. This advice probably goes double for CEO's that are engineers themselves, but are on the verge of forgetting that fact.
Heh, I'll admit to having a degree involving computer science, electrical engineering, and physics specializing in electromagnetic effects, but unfortunately I don't work for Freescale, although they are one of a VERY few companies that I might actually consider coming out of retirement to work for if the position was right.
I haven't been active in the field in more than 10 years though the kinds of things they build are precisely the kinds of things my degree was centered around. Embedded controllers, sensors, stepper motors, as well as analogue circuity mostly in the form of analogue motors, sensor feed signal processing, and total circuit robustness (notch filters, etc, on data lines, current level management of the DC circuitry, etc).
Things have only gotten better.
I looked at one of Freescales LOW end development kits for controllers, and it makes the high end stuff we used in my day seem extremely obsolete. I'm probably going to use their prototyping equipment to design my own home security system, environmental controls, and a number of other subsystems for my new house. The framework is cheap, the individual controller boards are both cheap and networked via Ethernet as well as the backpane.
Check it out :
$140 for the entire prototyping system on a 100 MHz 32 bit controller!! And additional boards around $40! This is a seriously undermarketed product series. If FreeScale was smart they'd start to arrange to distribute these kits through Radio Shack. And the more advanced models.