Google continues to dominate the global search market with 54.7 percent of search ad revenues worldwide in 2014. But mainland China’s ban on Google is giving Baidu, the search leader in that country, a huge advantage. Baidu will see its global share of search ad revenues increase from 6.4 percent in 2013 to 8.8 percent in 2015, according to new data from eMarketer.
“Baidu is reaping the benefits of Google’s ban in China—and of course, a massive and growing internet user population,” says eMarketer in the report, which breaks out search ad revenues from the overall digital advertising market for the first time.
The research firm notes that China will account for $14.90 billion, or 32.8 percent, of the global search spend in 2015. The U.S., by comparison, will account for $25.66 billion in ad spend this year. But, with rapid growth search growth of 32.8 percent this year — nearly double the overall growth of 16.2 percent — it’s easy to see that China could soon eclipse U.S. search spend. Spend that Google is missing out on.
For another perspective on future growth, the U.S. has internet penetration of over 86 percent of the population, while in China, just 46 percent has internet access according to Internet Live Stats.
Google’s search ad share is expected to shrink marginally from 55.2 percent in 2013 to 54.5 percent in 2015. Google’s search ad revenues will continue to far outweigh its competitors this year. The company is expected to bring in $38.42 billion in search revenues in 2014 and $4446 billion in 2015. Baidu’s revenue is expected to grow from $5.35 in 2014 to $7.18 in 2015.
Microsoft and Yahoo will see their combined search share grow by just 6.5 percent in 2015. Bing saw strong growth in 2014, with its search ad share rising from 3.7 percent in 2013 to 4.2 percent in 2014. Bing’s share is expected to hold steady in 2015. Yahoo is expected to see stronger revenue growth in 2015, rising to $1.90 billion from $1.78 billion in 2014.
Wall street valuing Sogou IPO at $3 Billion US. Sogou has 6.7% of search while Qihoo owns about 18.2%. Qihoo's search engine alone would value the company around $8.7 Billion. Remember search is only a small part of what Qihoo does and is not the main part of their business.
Shutup loser. You think nobody knows who your other ID's are? Go hang yourself. There is no 100% yoy you dumb kucf. This stock is toast like your pathetic messages. Fast Freddy called it. Right on the money. You said BIDU never split.
A company with 100% yoy revenue growth and the shares are half the value they were a few months ago. I invested for the long term; but the short-term fluctuations and down trend have been ridiculous. Last summer it was the "hot" stock to own, now it's cold. When will it turn hot again?
I can say that without laughing.....I'm sorry, I just can't stop laughing. Everytime I read a mrsavvy comment, I laugh myself silly. Let's see now...I've been right close to a year and he's still babbling about being a member of Yahoo for 21 years. Yahoo will be presenting him a paper trophy and a personalized enema bag. Congratulations to the buffoon. What a milestone.