Please read debacle of Anglo American's De Beers Unit in the article below:
Anglo's Jewel in the Crown De Beers Unit will have 25% less sales this year.
It is their sales trend since 1Q15.
The Mid stream diamond industry is fed up with De Beers's lack of empathy and understanding towards Diamond trade.De Beers does not care for sustainability and welfare of diamond trade.
It is all coming back to them now.
De Beers keeps giving wrong promises to stakeholders that business will bounce back in 2H15.