Does anyone have any experience with wireless earbuds? I saw some online that go by the name "Tags" sold by Outdoor at a price of $65. Uses bluetooth which most smartphones have. Seems like a revolutionary idea to me. When I go running, it's a pain in the butt to manage the cable. If this technology is indeed here, why are people still using cabled phones and buds? And more importantly, why does'nt Skullcandy have any? Years ago all houses had telephones that were connected to the wall with a spiral phone cord. Once the cordless phone came on the scene, the corded phone became a thing of the past. And as I recall, there were a hell-of-a-lotta cordless phones under the Christmas trees. Do ya see where I,m going with this?
The "Pipe" has been around for a long time. I have bought 5 over the years myself. Never could find them in stores, bought them on-line. Good unit, just not Bluetooth. They had been selling the "Vandal" (on-line as well) which was actually a nice bigger size dual speaker unit. Gave away 2 of those this spring. Nice to see they are finally bringing their obsolete inventory down before the Air Raid hits the stores on the 25th (release date)
I also feel the stock has been washed out nine ways to sunday. now the risk is that the new management take the company into another dead end product catagoy, ( AIr-raid)?
Basically Bose & Jawbone own the wireless speaker market, Beats sells about 1/4 of Bose. Skullcandy AIr raid is not in the market yet. Best case Wireless speaker is 10M per year revenue for Skul.
Thanks Stafford... Any numbers you can share would be helpful. Channel Checks from now into the Holidays have always been a good indication as well.
ill do some indepth annalysis of the market data next week. I just really havent been watching it in detail lately due to my lack of position in SKUL at the moment. Running away from the high price band category is a really interesting change.
Beats’ growth has fuelled the overall headphone market in the US, which rose from $1.8bn in 2011 to $2.4bn in 2012, according to NPD, the market research firm. Despite the increasing competition, Beats remains the market leader: it had 40 per cent of all US headphone sales and close to 70 per cent of premium priced headphone sales over the Christmas period. Its 2012 revenues rose from $298m to $519m. Unlisted Beats does not disclose whether or not it makes a profit. These numbers are all include and do not break out 200 dollar plus over ear market only. From the two quarters listed I think they (Beats) will have a net revenue decrease in 2013.
That's good info Safford. What portion of those figures are increases on their Beats Bluetooth Speaker and larger (350 speaker system). Both are fairly new. It looks like they (Beats) are a less then 400 million dollar revenue company if I read your numbers right (which Shocks me as I was led to believe it was much more). Also, that 200 + OVER EAR market is loaded with brands. Everything from high end studio, "DJ", consumer home stereo etc. some of those sets in the 1000 dollar range. The only thing Skullcandy has is the Mix Masters in that range. Walk the isle(s) of shame at a BBY. Beats dominates. The drop may be everyone else (and the mixmaster). I suppose it all depends on the time frame and product mix.
I can say Beats has focused on their "Pill" speaker heavy lately and it takes up a good share of their shelf space in their displays. This is new and would be included in your figures? That in my opinion is part of their sales increase (Beats)