The company really needs to go after their targeted health-oriented consumers and introduce them to the new product line in such notable venues.
I hope the roll-out in US cities this summer includes direct marketing, taste samples of the flavors, and machine demos in strategic venues and locations like Williams-Sonoma, Whole Foods, Fairway Markets, Bed, Bath & Beyond, Equinox Health Clubs, Eataly and Grand Central Station Food Court in NYC.
CNBC had sometime on Goldman Sachs on their support of GMCR and discusses the cold beverage potential. The only thing I thought was unusual was in the TV spot today they covered for a couple of minutes. But in that discussion not one person brought up Sodastream.
I have one problem if a company is in trouble a big sign (red flag)
will be when they start advertising on a loose cause with a lot of potential clients
but for $SODA, to advertise against Bill Cosby (I don't like his $TV shows but he is a 84 year old man)
now if $SODA is investing in favor of old prostitutes with out retirement money
and trying to mob lynch an old man I'm getting the Idea that $SODA is in deep trouble
not even DR. Phil with his make believe show can help SODA demise
Sentiment: Strong Sell
Seth youve been posting bullish comentary on this board for the last 3 years. The stock has been driven into the bowels of he!! from where it was just a year ago. When are you going to give it up? Cocktail hour at Birnbaums house must be very enlightening
NPD has picked up numerous accounts just like any firm would have over time. So no, it's not as Wal-Mart centric as it used to be. But with that in mind, BBBY which is not tracked by NPD is only slightly better than the NPD data and pretty bad. Be it inventory issues, lower usage rates or what have you, the numbers are not favorable. Additionally, somebody discounted CO2 in the last week for whatever reason which lowered the ASP for the first time, least that I can recall. I've never seen this ASP in the NPD data so some retailer did some discounting or coupling for exchanges.
Is the NPD data still dominated by WalMart? With large reductions to the number of WalMarts carrying SodaStream products are low numbers surprising?
Doesn't need to re-establish itself globally, just in a few markets. Those with the perspective you share are welcome to option the necessary re-establishment if they so choose and take the additional consideration of "acceptance". Be well and merry!
Your presenting Soda as the only real player in its' own unique and specific market area (DIY @ Home) is interesting but I believe the real and telling question is Its' acceptance going forward. Yes I agree, if the consumer finds the product appealing and worth the cost and effort, Soda could reestablish itself. That is the Big Unknown! This NEW unproven, yet to be determined, and relatively obscure product area... WATER made exciting. Not sure this is a good bet but is does have a chance. We will soon see!
So I was of the opinion the rally to $24 was unwarranted as nothing would change in a positive manner for SODA from Q1-Q2 in a material way and in terms of metrics. Had a long conversation with Bcart about it and I even said it would be hard to see shares touch $20 post Q1 report. Obviously it did a great deal more than touch $20 as it surpassed that by 20%. I mentioned in a previous post, that there were no or just one new buyers of record during that rally and I wondered who/whom were not reporting there position/s. I still wonder and maybe we'll find out in the future, don't know.
So the potential for SodaStream hasn't changed, the competitive landscape certainly has with my forecast for the Keurig Kold coming in line and as I expected, so time is the only thing of consideration in my book. How much time you got? You can't compete with SodaStream's business, proven time and time again. Eventually, we'll see an inflection point in the product metrics and thus a positive trajectory will ensue and alongside better expense controls as is being proven as we speak and in accordance with the last reporting cycle. So if you got time and understand the business, the category is SodaStream's to do what with it and when with, the risk is pretty limited. I will concede that time and money are synonymous when investing and with a host of other choices available. So if that's your biggest consideration, then yea, elsewhere may be best for your monies. Good luck and be well all!
Nice presence and display in the Manhattan store this weekend when I was in there (also good promo write-up on Sodastream on the company's website (check it out). I've been seeing more well-place advertising, billboards, murals around NYC these last weeks in general. I guess the big push and roll-out for the new multi-purpose machines now offiicially underway. That must be why the shorts are getting their paid bloggers out of bed to try and knock and pressure the stock further (you've been reading them no doubt).
Have to sell more machines and grow the user base to see benefits from the CO2 business. In his world, you can sell footballs and grow the CO2 business. All you can do is smile and nod at a person like him.
P.S. NPD only tracks U.S. so don't have a clear picture on global trend other than quarterly reporting, France and Germany data.