Not sure if this can be fixed it's been bad for so long. The fact that the board gave Tracey a bonus after 1 year without seeing any progress concerns me. After all she still hasn't been able meet last year's dismal numbers and there is no legacy goods to blame it on and they closed the bad stores. I think the board is not responsive they allow failure to be rewarded even Walter got bonuses for losing money all those years. The history here is after 18 months you get replaced and another team gets to apply their image, obviously up to now not the true Delia's image.
The most recent catalog looks more on track merchandise and model wise so maybe there is some hope, The problem is cash they burn through so much cash. Overhead is still too high and average sale price needs to grow. For the turn around to be for real I expect Q2 to have increased comps and lower SGA.