However, although Nokia remains the leading handset vendor by a considerable margin - the 108.5mn units it shipped in Q111 gave it a market share of approximately 29%, BMI believes, well ahead of rivals such as Samsung (70mn units, 18.7% market share) and LG Electronics (24.5mn units, 6.6% market share) - its dominance is weakening thanks to cheaper look-alike products produced in China, India and other Asian markets. In China, the Nokia brand is gradually being supplanted by handsets produced by Tianyu, ZTE, Huawei Technologies and China Techfaith Wireless, while China's own G-Five has quickly become the second most popular brand in India. In the latter market, nearly 70 local brands have emerged in recent years, including Micromax, Olive Telecom, Spice Mobiles and Videocon, to tap the burgeoning demand for very low-cost devices.
The Telecommunications Insight series is part of the product portfolio of Business Monitor International (BMI). Established in 1984, BMI is a leading publisher of specialist business information on global emerging markets.