OMG - what a pathetic stock. Up a whopping 8.9% since 5-Mar, lagging the S&P by only 2,200 basis points I received Kraft in the spin-off from MO, and promptly sold it as I never liked that MO even owned it. Checking back in, and I can't believe what a dog this thing really is. Of course, the problem is that Kraft is a hodge podge of brands scattered all over the store - they don't dominate any aisle, and the aisles in which they are strong, e.g. dairy and crackers, are highly competitive and prone to private label. Strong consumer packaged goods companies tend to dominate their aisles - P&G, PEP (frito-lay), etc. Kraft is a piece of crap and isn't going anywhere - at a minimum always lagging the sector Do yourself a favor - bail out like I did
Curious -- I can recall the same being said of Ms. Rosenfeld's predecessor. Kraft's product line is spread out through the entire store, not dominating any one category -- a "mutual fund" of perishable brands, so to speak. This diversification lies at the heart of Kraft's stodgy performance -- and why relative "pure plays" such as Coca-Cola, Philip Morris International and Altria fare so much better.
Take a look at Campbells CPB, another food stock with a pathetic chart. Should I sell that one too? You sound like chicken little. Both of these stocks should be in everybody's portfolio. They'll be back and you can enjoy a safe yield. Calm down.
No matter,if you shop long enough you will eventually have Kraft in your basket. I was shopping last week and they had the only type of product,grated Parmesan, in the store. To make this work maybe we need to spend the few pennies and pass over "Down on the Farm, temporaries and go with what brung us.