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Mondelez International, Inc. Message Board

  • andevenabs andevenabs May 30, 2013 4:37 PM Flag

    What a poor decision I made

    Sold all my Kraft shares following the spinoff and doubled down on this dog. Usually you always go where the CEO goes, but in this case, it appears following her was just plain stupid.

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    • P A T I E N C E !!!!
      By the end of this year you will very HAPPY!!!!!!!!!!!!
      GO MDLZ,,,,,,,,,,,

    • CEO Rosenfeld is a hack. Even W Buffett came out a few years ago and made unusual, for him,
      negative comments about how she has run Kraft. Then BH sold.

      Main reason that MDLZ is a take out target is because the CEO is vulnerable due to her high cost management results without the promised growth she almost guaranteed when she bought Cadbury.
      Rosenfeld had built a "yes man" BOD as well. If Rosenfeld quit on her own volition the stock price
      would jump immediately. Rosenfeld simply has never delivered operating results, at either company.

      If MDLZ was larger, I am sure BH would own it by now. Could Warren go buy Fito Lay and MDLZ ?
      maybe add to the HNZ business structure ? Or does BH go buy NSY instead ?

      I think Rosenfeld wanted to sell MDLZ all along, its too small to stand alone for long. However
      she can't grow the firm like she said she compared to other confectionery firms,
      there are better options for investors.

      Rosenfeld has a huge compensation package, in spite of her results. Poster child for greedy
      CEO who can't deliver.

    • I don't know. I bought in at 26.30 but the stock nor it seems the company has been moving on all cylinders. Of course Europe and other countries have been hard hit and I am thinking it is just a matter of time. I am giving it until deep into 2014 to show me the money, unless it goes down to near my getting in price.
      All the best

      • 1 Reply to grasshopperob1
      • My cost basis just following the spinoff is in the $28's, so I have little to show. Looks like you waited a few months to get $26's.
        Usually the CEO cherry picks the best the best brands and sets up the new company with excellent operational and financial leverage (hence the entire premise of the spin-off) but I just don't understand what happened here. Did she get mislead by the bankers or the lieutenants who oversaw the divisions left behind in Kraft....
        Can anyone give us the 411 on what really happened here?

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