When it announced its third quarter earnings last week, Pitney Bowes said that it was deferring availability of its highly-anticipated Volly secure digital delivery service until 2013 . Pitney Bowes originally told investors, analysts, employees, and partners that the service would be launched in the “second half of 2011.” In its earnings report, Pitney Bowes noted that it:
“has decided to add to and enhance its technology to provide additional capabilities that will improve the onboarding process for billers. This will result in improving the scalability of the service and facilitating biller density.”
There are two potential reasons for this. Either Pitney Bowes has lost focus on its U.S. launch while trying to license its platform internationally with partners like Australia Post Digital MailBox, or they have reached a point where they are too caught up in perfection to launch before the service is fine-tuned and enough brands have signed on.