In CA, you do NOT just have to know oil properties. You also must understand CA politics which includes a very powerful and extremist environmental movement against any oil development: uphill battle by oil companies dealing with leftist political monopoly.
Californians like reasonable gas at the pump which makes the lefties more or less neutralized.
Crude in California is at a premium to WTI and will remain so.
Long lived wells also make California wells very desirable.