Chatter on Wall Street is that Zynga is prepping for their IPO in the near future. One of confirmations is they are holding heavy PR campaigns this week to bolster attention to their products. If you think exposure on COOL is getting big now by hedge funds and institutions, just wait... We will be flirting with price target ranges when smart money moves in.
Techs took a hit last quarter because of slow retail sales across the US and Europe. COOL went down with the sector despite blowing estimates and sales out of the water. Institutional ownership was only 10% so the sell-off were weak retail investors who got pounded into the slaughter house like sheep by short sellers spewing garbage on here and elsewhere. Meanwhile everyone was touting GLUU as the sure winner despite its high institutional ownership and huge sell offs (smart money was selling): http://sec.gov/Archives/edgar/data/902219/000090221911001044/sec_filing.htm
Sorry for not explaining the SEC filing- it was the holdings left after one hedge fund's last quarter, a difference of over 4million for a singe institution. GLUU was being dumped left and right after over speculation on what it can do, unfortunately COOL got dragged in the mud along despite having a completely different business model and positive revenue. Thats what these characters on Yahoo msg board for COOL caused, irrational panic. Hope that explains it, at least my take on it.