Agreed... i don't own this stock yet but i am a regular at Caesars Palace (comped suites albeit from my Black Jack successes) and the place is always packed. I also visit Planet Hollywood, Paris and The Flamingo when in town and it is always virtually if not totally sold out and good luck finding a table. All that being said, I believe CZR will fall back a bit and trade between 9 and 14. There is room here to trade the swings... but no CZR will never go sub 5... They are a great organization with the best employees in the business.