Kind of hard to see what's not to like, I like the sector as well, I listened to the presentation, in the words of a value investor - boring is good.I like that the CEO owns 379,000 shares as well.
For starters you need to take off the goodwill on that book value which puts it at $3 instead of $8 and Insiders have been selling their free shares they get not buying. http://finance.yahoo.com/q/it?s=CCRN+Insider+Transactions
The link shows the majority of insiders kept a majority of their acquired shares, rather than sold them since June. Comments? Thanks.