Mon, Dec 29, 2014, 6:08 AM EST - U.S. Markets open in 3 hrs 22 mins

Recent

% | $
Quotes you view appear here for quick access.

SINA Corporation Message Board

  • luy8888 luy8888 Aug 1, 2013 1:07 AM Flag

    Alibaba announces collaboration with Sina Weibo for Taobao users to buy products directly on Weibo

    A few months after Chinese e-commerce giant Alibaba grabbed 18 percent of Twitter-like microblogging platform Sina Weibo with a $586 million investment, the two have teamed up to launch a “Weibo-Taobao” platform to make it easier for customers on Weibo to shop on Taobao.

    The collaboration basically allows users to buy products directly on the Twitter-like microblogging platform. A new type of display for Taobao products is being launched on Sina Weibo — a “name card” of sorts that shows more details instead of just a link to the listing, including pricing, store credit rating, and the popularity of the product. To make it even more convenient to purchase products from Taobao directly on Sina Weibo, there will also be a “Buy” button on the virtual card.

    The new collaboration also includes integrating both account systems so users can bundle their Sina Weibo and Taobao accounts togther and use either account to log on to both platforms.

    The Weibo-Taobao platform will be rolled out on August 5, and Alibaba is opening it up to sellers in batches.

    Interestingly enough, Sina Weibo will also provide Taobao sellers with marketing services. Sellers can upload products and create related product “cards” via Weibo, as well as manage their Weibo postings, and there is even a data center to help sellers analyze how effective their Weibo promotions are.

    This comes as Alibaba confirmed it has suspended the use of WeChat marketing applications on its e-commerce sites, citing misuse by sellers — though it might be pure coincidence, it cannot be denied that the WeChat suspension means Taobao sellers can only flock to Sina Weibo for marketing purposes.

    SortNewest  |  Oldest  |  Most Replied Expand all replies
 
SINA
38.61+0.72(+1.90%)Dec 26 4:00 PMEST

Trending Tickers

i
Trending Tickers features significant U.S. stocks showing the most dramatic increase in user interest in Yahoo Finance in the previous hour over historic norms. The list is limited to those equities which trade at least 100,000 shares on an average day and have a market cap of more than $300 million.
Virgin America Inc.
NASDAQFri, Dec 26, 2014 4:00 PM EST
MALAYSIAN AIRLINE SYSTEM BHD
Kuala Lumpur Stock Exchange Fri, Dec 12, 2014 3:59 AM EST