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Express Scripts Holding Company Message Board

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  • SOUPBONE15 SOUPBONE15 Aug 9, 1999 1:46 PM Flag

    Basically, They took

    have owned ESRX long enough to have average cost
    of $6.08 so its been a big win and I still believe
    it will continue to be good over time. As you know,
    company has not been very good at the P.R. side, but has
    performed very well. Just wish that there was more news to
    help our cause.

    Soup.

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    • ESRX has traditionally done much by way of
      marketing in general, not just PR. Their attitude has been
      "We've done just fine without it, thank you," which is
      hard to refute. However, it does leave them open to
      being outpaced by those who can effectively market.
      Merck-Medco has been much stronger on this front and it will
      be interesting to see what happens with PCS's
      marketing under Rite-Aid.

 
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