I guess I have to respond to this. I also entered much too high and I have a potfull. Often/usually a stock will bounce back after a negative report or a downgrade. I lightened up a little going into the earnings announcement, but started buying back too soon. The stock has had no meaningful bounce, just down, down, down. What you have to do is look at the current situation. Why did you buy originally? Is this reason still true, or did something really change? If you had none, would you buy it at these levels? If you would buy it here, keep it and buy a little more. It may well go a bit lower. Keep buying. You have an absolute bet here. You will lose everything, or if you hold patiently, you will make a lot of money. The stock is very volatile. If/when you have a sizable position, you may want to trade it while increasing your size. Just remember, as in any stock, you can lose it all. Don't bet the grocery money. Good luck.