I love LU. They are a profitable company that produces modest dividends. However, the public perception based on pessimistic public pronouncements in the media and privately (i.e. $25 share value) is creating reality. There is no reason for constant selling other than others seeing the downward trend and sell too.
I feel sorry for the folks who have their retirement savings in LU and plan retiring within the next year.
I do believe that LU will recover but it will have to correct hard for that to happen.