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Exxon Mobil Corporation Message Board

  • bluecheese4u bluecheese4u Apr 12, 2013 1:36 AM Flag

    Low Carbon Fuel Standard: Consumer choice is key to California success

    Low Carbon Fuel Standard: Consumer choice is key to California success

    By Matt Horton
    Special to the Mercury News
    Posted: 04/04/2013 10:22:52 AM PDT
    April 11, 2013 1:57 AM GMTUpdated: 04/10/2013 06:57:44 PM PDT

    "You can have any color Ford you want, as long as it's black," Henry Ford is famously credited with saying in the early years of the U.S. automobile industry, when Fords came in only one color.

    Why so many color options today? Consumers. Consumers are one of the most powerful drivers of change on the planet. We vote with our wallets, and we vote with our values. And we have the power to make changes far greater than a car's color.

    Yet at the fuel pump, consumers still have no power. We all know our dependence on fossil fuels weakens our economy and security while threatening our environment. We simply feel powerless to address it because there is no true alternative.

    Rather than being able to choose fuels made in the U.S. or from renewable sources or from local businesses, the choices remain regular, super and premium unleaded. Even if you are one of the 1 million California drivers with a flex fuel or diesel vehicle, alternative fuels are rare and very hard to find despite domestic alternative fuel production reaching 14 billion gallons annually.

    In our state, that's starting to change. In 2010, voters defeated an attempt to repeal the state's Low Carbon Fuel Standard, California's landmark clean-energy law, and committed to cleaner fuels by a 23-point margin. Today, as a consequence, the standard and new technologies are helping consumers and businesses access a brand-new competitive market with a full spectrum of fueling options.

    Whether by blending alternative fuels into gasoline or developing entirely new fuel types, the low carbon standard is driving the development of clean alternatives to oil. Demand for them will accelerate innovation and create jobs right here in California.

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