VELT offers better mobile advertising than GOOG or FB / VELT can sue FB or GOOG with its 25+ mobile ads display patents
Velti offers a Complete Suite. Velti's mGage is an integrated mobile marketing platform addressing all aspects of the mobile marketing and advertising lifecycle. Velti's Application is quite distinctive. Their business model is based on driving users through an effective ad campaign rather than just hoping that the user will click on an ad displayed on a Smartphone as in the case of its competitors like Facebook (NASDAQ: FB) and Google (NASDAQ: GOOG).
Velti closed its largest ever deal with a major US brand for $27 million. This is driven primarily by their Engagement Program. According to eMarketer, 57% of consumers said they would stick with a brand because of its loyalty program. Velti targets this market, connecting brands to interested customers by allowing the brand to develop valuable relationships through the creation of loyalty, retention and advocacy with customers from a multi-channel perspective, with the mobile channel taking the lead.
They deal in a very fragmented market. They have a strong presence in China, India, Brazil and Europe along with The United States as compared to its competitors who are primarily concentrated towards the United States like Augme Technologies. One of the best moves was to have an early entrance advantage in the growing Chinese and Indian market as compared to its peers clearly giving it an upper edge. Other distinctive advantage Velti has is that they have 5 established patents and 21 pending patents to protect their algorithms and technology platforms.
Vellti moved quite tactically in acquiring different companies while maintaining a very low turnover rate (except Mobclix) in these acquisitions. Let’s take a look into some of its acquisitions:
1) CASEE, the largest mobile advertising exchange in China, giving them an advantage in the fast growing Chinese market.
2) Ad Infuse, a provider of personalized mobile advertising in the U.S, broadening their prospects in the U.S. market with an enhanced product offering.
3) Mobclix, the leading exchange for ad inventory on mobile applications, helping them expand their database which in turn will help them provide better offerings to their clients.