Google needs Velti more than ever now as they are struggling from Mobile capitalization aspect
Google needs Velti more than ever now as seen from their statements on earnings release given they are struggling from Mobile capitalization aspect. What Google does is banner ads on mobile devices which many don't click or like seeing unless it is user desired. Velti's customer engagement techniques are far different, more effective and way to capitalize on mobile explosion.
Another issue with respect to Google is that their ad pricing in general has been falling. In the case of Google, price dropped 4% in Q1, 6% in Q4, and 12% in Q1 2012 according to the Washington Post. However, the number of paid clicks rose 3% over the year according to CNN.Money. This all suggests that a bottoming in the price of ads is occuring for Google. In general, more ad dollars have to pour into mobile as more people spend less time on desktops. Hopefully, this year will be the beginning of a turn around in mobile. On the Roth Investor conference, Ross estimated that growth of 40% YoY for Velti from 2014 - 2016.